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Mobile billboard structure and platform for smartphone APP messaging system interface

  • US 20140188615A1
  • Filed: 12/28/2012
  • Published: 07/03/2014
  • Est. Priority Date: 12/28/2012
  • Status: Active Grant
First Claim
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1. A mobile billboard messaging app method includes a computer database electronically storing merchant/advertiser and user information in communication with a software application running in a mobile device of the user, the mobile device having a determined location, a display screen and Internet connectivity, wherein the system comprises:

  • a. a mobile billboard messaging app associated with software that provides entry of user preferences associated with a user of the device and advertiser or sponsor data;

    b. at least one ad campaign entered by the advertiser on the computer database for electronically storing at least one advertiser created advertisement campaign containing at least one message related to the user preferences and running on the user'"'"'s mobile device;

    c. the mobile billboard messaging app being operative to establish an Internet connection between the device and the mobile billboard messaging app software for downloading and displaying said message, wherein the location of the device is provided relevant to a given radial distance from at least one location associated with at least one of the advertiser'"'"'s message;

    d. the mobile billboard messaging app providing the ability to display the messages when the location is within the given radii from the advertiser;

    whereby the message is triggered when the device enters within the given radii from the advertiser or when an event is activated by the system, and when triggered provides relevant advertisements for purchase of goods and services of the advertisers or sponsors related to the user preferences.

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