METHOD AND APPARATUS FOR GATHERING AND USING GEOCODED INFORMATION FROM MOBILE DEVICES

• US 20140189733A1
• Filed: 12/31/2012
• Published: 07/03/2014
• Est. Priority Date: 12/31/2012
• Status: Active Grant

• Current Assignee: Dish Technologies LLC (Dish Network Corporation)
• Original Assignee: Echostar Technologies LLC (Echostar Corporation)
• Inventors: Anguiano, Jason
• Granted Patent: US 9,510,041 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/185 by embedding added-value information into content, e.g. geo-tagging
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Methods and apparatus for using geocoding information from a user'"'"'s mobile device to determine program and advertising media content to deliver to the user.

Claims

1. A method, comprising:

receiving at a receiving device user geocoding information including at least latitude and longitude from a mobile device of at least one user;

storing the user geocoding information on a user geocoding information database associated with the at least one user;

comparing the user geocoding information with a geocoded assets database containing locations and names of geocoded assets to identify matched locations the at least one user has been in proximity to;

outputting the matched locations;

receiving at the receiving device content information containing at least one of program content and advertising content,

storing the content information on a content information database;

comparing the matched locations with the content information database to determine content relevant to the at least one user; and

presenting on a presentation device content relevant to the at least one user.

2. The method of claim 1 wherein the geocoding information database, content information database, or geocoded assets database resides either on the receiving device or on one or more remote servers.

3. The method of claim 1 wherein receiving at a receiving device user geocoding information further comprises:

receiving user geocoding information from one of a mobile device running a software application collecting user geocoding information, a wireless network provider in communication with the mobile device, and a mobile device connected via the Internet.

4. The method of claim 1 wherein presenting on a presentation device content relevant to the at least one user further comprises one of presenting the content directly to the at least one user, notifying the at least one user that content is available for presentation, and querying the at least one user whether the content is to be recorded for future presentation.

5. The method of claim 1 wherein presenting on a presentation device content relevant to the at least one user further comprises presenting content at the time the at least one user is in proximity to a matched location.

6. The method of claim 1 wherein if there is more than one user, determine content relevant to the at least one user further comprises

examining the matched locations for each user,

examining a user profile information database to determine the relationships between each of the users, and

determining the proximity of the users to each other based on relationships between each of the users.

7. The method of claim 1 further comprising

querying the receiving device by the at least one user to determine whether the at least one user is currently in proximity to any matched locations.

8. An apparatus comprising:

a receiving device including;

a memory operable to store received user geocoding information from the mobile device of at least one user;

a storage system operable to store the received user geocoding information associated with the at least one user;

a database operable to contain locations of geocoded assets and their associated names;

a geocoding comparing system operable to compare user geocoding information with a database containing locations of geocoded assets and to identify matched locations the at least one user is or has been in proximity to;

a memory operable to store received content containing at least one of program content, advertising content, and program guides;

a content information database operable to store content information;

a content comparing system operable to compare matched locations with content information;

a processing system coupled to the memory, geocoding comparing system, storage system, content information extraction system, content information database, and content comparing system and in response to receiving geocoding information from the at least one user, operable to present on a presentation device content items relevant to the at least one user.

9. A computer-readable storage medium storing instructions which, when executed by a processing system in a receiving device, cause the processing system to:

receive at a receiving device user geocoding information including at least latitude and longitude from a mobile device of at least one user;

store the geocoding information on a user geocoding information database;

compare the geocoding information against a database of geocoded assets to identify the matched locations the at least one user was in proximity to;

receive at the receiving device content information containing at least on one of program content and advertising content;

store the content information on a content information database;

compare the matched locations with the content information database to determine content relevant to the at least one user; and

present the content items relevant to the at least one user.

10. The system of claim 9 wherein the instructions of the computer-readable storage medium is operable to cause the processing system to receive geocoding information from a user'"'"'s mobile device and to present content items of interest to the user.