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OPTIMIZING SELECTION OF A MEDIA OBJECT TYPE IN WHICH TO PRESENT CONTENT TO A USER OF A DEVICE

  • US 20140204014A1
  • Filed: 03/30/2012
  • Published: 07/24/2014
  • Est. Priority Date: 03/30/2012
  • Status: Abandoned Application
First Claim
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1. A method for optimizing selection of a media object type in which to present content to a user of a device, the method comprising:

  • playing a visual media object associated with the content;

    detecting whether the user is paying attention to a portion of a screen of the device where the visual media object is playing; and

    performing at least one of the following based on whether the user is paying attention to the portion of the screen of the device;

    continue playing the visual media object if the user is paying attention to the portion of the screen of the device, andplaying an audio media object associated with the content if the user is not paying attention to the portion of the screen of the device.

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