PUBLISHER PREFERENCE SYSTEM FOR CONTENT SELECTION

• US 20140258005A1
• Filed: 05/19/2014
• Published: 09/11/2014
• Est. Priority Date: 11/30/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kniaz, Rob, Chen, Kai, Drobintsev, Maxim, Sharma, Abinhay
• Granted Patent: US 9,256,892 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Advertisements are selected from a plurality of advertisements and associated with an advertisement environment in a document. Document advertisement request code that is configured to issue an advertisement request for one of the selected advertisements for presentation in the advertisement environment is stored in the document.

Claims

1. A method comprising:

receiving publisher selections of advertisements from a plurality of advertisements;

associating the selected advertisements with an advertisement environment in a document; and

generating advertisement request code for inclusion in the document, the advertisement request code configured to issue an advertisement request for selection of an advertisement from the selected advertisements for presentation in the advertisement environment.