Ad Manager for a Vehicle Multimedia System

• US 20140279021A1
• Filed: 03/14/2013
• Published: 09/18/2014
• Est. Priority Date: 03/14/2013
• Status: Active Application

• Current Assignee: Ford Global Technologies, LLC (Ford Motor Company)
• Original Assignee: Ford Global Technologies, LLC (Ford Motor Company)
• Inventors: MacNeille, Perry Robinson, Gusikhin, Oleg Yurievitch, Liu, Yimin, Kowalski, David Allen, Strumolo, Gary Steven
• Application Number:
  US13/803,215
• Publication Number:
  US 20140279021A1
• Time in Patent Office: Days
• US Class Current: 705/14.63
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

A vehicle computer system comprising a receiver configured to wirelessly receive an advertisement, the advertisement including two or more ad components for output to a user, the receiver further configured to communicate the advertisement to a processor. The processor is configured to receive contextual data representative of a vehicle'"'"'s environment from one or more data sources, output the advertisement and a first set of ad components to the user based on the contextual data, the first set of ad components including a request to interact with the user, receive an input from a user corresponding to the first set of ad components, and output a second set of ad components based on the input received from the user.

Claims

1. A vehicle computer system comprising:

a receiver configured to wirelessly receive an advertisement, the advertisement including two or more ad components for output to a user, the receiver further configured to communicate the advertisement to a processor, the processor configured to;

receive contextual data representative of a vehicle'"'"'s environment from one or more data sources;

output the advertisement and a first set of ad components to the user based on the contextual data, the first set of ad components including a request to interact with the user;

receive an input from a user corresponding to the first set of ad components; and

output a second set of ad components based on the input received from the user.

2. The vehicle computer system of claim 1, wherein the processor is further configured to send contextual data to a server via a transceiver.

3. The vehicle computer system of claim 2, wherein the transceiver is a wireless communication module connected to a mobile device.

4. The vehicle computer system of claim 2, wherein the contextual data is representative of the vehicle environment near a time the advertisement is output.

5. The vehicle computer system of claim 2, wherein the transceiver is further configured to send a user profile including information related to the user to a server, and receive the advertisement including one or more ad components based on the user profile.

6. The vehicle computer system of claim 1, wherein the input from a user corresponding to the one or more ad components is verbal.

7. The vehicle computer system of claim 1, wherein the input from a user corresponding to the one or more ad components is an electromechanical input.

8. The vehicle computer system of claim 1, wherein the advertisement including the one or more ad components includes sound, text, image, or video.

9. The vehicle computer system of claim 1, wherein the receiver is configured to receive the advertisement via an in-band on-channel broadcast.

10. The vehicle computer system of claim 1, wherein processor is further configured to output the advertisement and the first set of ad components to the user at a time determined based upon a workload value.

11. The vehicle computer system of claim 1, wherein processor is further configured to output the advertisement and the first set of ad components to the user based upon a user profile that includes information about the user.

12. The vehicle computer system of claim 11, wherein the user profile includes data indicating demographics information related to the user.

13. An advertisement server comprising:

a transceiver configured to receive vehicle contextual data from a vehicle, the contextual data including information related to a vehicle environment; and

a processor configured to;

select an advertisement including one or more ad components based on the contextual data, wherein the one or more ad components include a request to interact with a user; and

transmit the advertisement to the vehicle using a wireless transmitter.

14. The advertisement server of claim 13, wherein the advertisement is transmitted to the vehicle using a broadcaster.

15. The advertisement server of claim 13, wherein the processor is further configured to select the advertisement including one or more ad components based on an analytics engine configured to determine a user'"'"'s preference.

16. The advertisement server of claim 13, wherein the transceiver is further configured to receive user profile data from the vehicle, the user profile data including information related to demographic information of the user.

17. The advertisement server of claim 13, wherein the advertisement further includes one or more attributes related to a characteristic associated with the advertisement, wherein the attributes are configured to facilitate output of the advertisement during a driving scenario correlated to the attributes.

18. A method of vehicle advertising, comprising:

receiving an advertisement wirelessly including a plurality of ad components;

receiving contextual data representative of a vehicle'"'"'s environment;

outputting based on the contextual data the advertisement and a first set of ad components including an input request;

receiving a input from a user in response to the input request; and

outputting a second set of ad components based on the input.

19. The method of claim 18, the method further including the step of sending contextual data to a server.

20. The method of claim 19, the sending of contextual data to a server is via a wireless communication module connected to a mobile device.