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METHODS AND APPARATUS TO DETERMINE RATINGS INFORMATION FOR ONLINE MEDIA PRESENTATIONS

  • US 20140324545A1
  • Filed: 09/12/2013
  • Published: 10/30/2014
  • Est. Priority Date: 04/30/2013
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving a plurality of messages over a time period, the messages corresponding to presentation of media at a client device;

    determining, using a logic circuit, a portion of the media that was presented at the client device based on the messages;

    obtaining demographic information associated with the client device; and

    determining, using the logic circuit, a demographic characteristic associated with the presentation of the portion of the media based on the messages and the demographic information.

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