METHODS AND APPARATUS TO DETERMINE RATINGS INFORMATION FOR ONLINE MEDIA PRESENTATIONS
First Claim
Patent Images
1. A method, comprising:
- receiving a plurality of messages over a time period, the messages corresponding to presentation of media at a client device;
determining, using a logic circuit, a portion of the media that was presented at the client device based on the messages;
obtaining demographic information associated with the client device; and
determining, using the logic circuit, a demographic characteristic associated with the presentation of the portion of the media based on the messages and the demographic information.
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Accused Products
Abstract
Methods and apparatus to determine ratings information for online media presentations are disclosed. An example method includes receiving pingback messages corresponding to presentation of media at a client device, determining a portion of the media that was presented at the client device based on the pingback messages, obtaining demographic information associated with the client device, and determining a demographic characteristic associated with the presentation of the portion of the media based on the pingback messages and the demographic information.
103 Citations
27 Claims
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1. A method, comprising:
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receiving a plurality of messages over a time period, the messages corresponding to presentation of media at a client device; determining, using a logic circuit, a portion of the media that was presented at the client device based on the messages; obtaining demographic information associated with the client device; and determining, using the logic circuit, a demographic characteristic associated with the presentation of the portion of the media based on the messages and the demographic information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16, 17, 18, 19, 21, 22, 23, 24, 25, 26, 27)
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11. An apparatus, comprising:
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a communications interface to; receive a plurality of messages over a time period, the messages corresponding to presentation of media; and receive demographic information associated with a client device from a database proprietor; and an impression monitor to determine, based on the messages, a demographic characteristic associated with a portion of the media that was presented at the client device.
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20. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a logic circuit to at least:
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identify a plurality of messages over a time period, the messages corresponding to presentation of media at a client device; determine a portion of the media that was presented at the client device based on the messages; and determine a demographic characteristic associated with the presentation of the portion of the media based on the messages and demographic information associated with the client device.
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Specification