Bookmarking Social Networking System Content

• US 20140324587A1
• Filed: 07/14/2014
• Published: 10/30/2014
• Est. Priority Date: 12/09/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Schoen, Kent, Sjogreen, Carl Philip
• Granted Patent: US 9,524,276 B2
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06F 16/9562 Bookmark management
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social networking system allows users to bookmark content within the social networking system to view at a later time and/or to share with other users. The content that may be bookmarked may include advertisements, user posted content, user comments on posted content, or any other content viewable within the social networking system, as well as links to content outside of the social networking system. A user may save the content by selecting a bookmark link corresponding to the content. The bookmarked content may be viewed later, such as in a bookmarked content dashboard, and it may also be used to provide additional content to the user that is related to the bookmarked content. Additionally, the user'"'"'s bookmarking activity may be published to the user'"'"'s connections in the social networking system to enable others to find and view the content that the user deems worthy of bookmarking.

Claims

1. A computer-implemented method comprising:

sending a content item for display to a user of a social networking system, the content item including a user interface element for requesting a bookmark of the content item;

receiving, from the user, a selection of the user interface element for requesting a bookmark of the content item;

identifying the bookmarked content item stored in connection with the user;

selecting the bookmarked content item for retargeting to the user based on the existence of the bookmark that identifies the selected bookmarked content item; and

responsive to the selecting, sending information associated with the selected bookmarked content item for display to the user.

2. The method of claim 1, wherein the bookmarked content item comprises a private message received by the user via the social networking system, information associated with or displayed on a webpage outside the social networking system domain, an image file received by the user via the social networking system, a video file received by the user via the social networking system, content associated with a social application, or content associated with a gaming application.

3. The method of claim 1, wherein the bookmarked content item comprises a social story including a status update, a photo update, or a location update posted by a social networking system user.

4. The method of claim 1, further comprising enabling display of the information associated with the selected bookmarked content item as a story in the user'"'"'s newsfeed.

5. The method of claim 1, further comprising providing within a list of additional content items, the information associated with the selected bookmarked content item, to the user.

6. The method of claim 1, further comprising associating with the selected bookmarked content item, a tag for providing the user a summary of contextual information regarding the selected bookmarked content item.

7. The method of claim 1, wherein the information associated with the selected bookmarked content item comprises a description of the user'"'"'s bookmarking activity of selected bookmarked content item.

8. The method of claim 7, wherein the description of the user'"'"'s bookmarking activity comprises one or more of:

an identity of the user, a time of receiving the selection of the user interface element for requesting the bookmark, a date of receiving the selection of the user interface element for requesting a bookmark, and a location at which the user selected the user interface element for requesting a bookmark.

9. The method of claim 1, further comprising:

identifying one or more additional users connected to the user in the social networking system, the additional users satisfying privacy criteria specified by the user; and

sending the information associated with the selected bookmarked content item for display to the additional users based on the additional users satisfying the privacy criteria.

10. The method of claim 1, further comprising establishing a connection in the social networking system between the user and an object in the social networking system associated with the bookmarked content item.

11. A computer-implemented method comprising:

sending an advertisement for display to a user of a social networking system, the advertisement including a user interface element for requesting a bookmark of the advertisement;

receiving, from the user, a selection of the user interface element for requesting a bookmark of the advertisement;

identifying the bookmarked advertisement stored in connection with the user;

selecting the bookmarked advertisement for retargeting to the user based on the existence of the bookmark that identifies the selected bookmarked advertisement; and

responsive to the selecting, sending information associated with the selected bookmarked advertisement for display to the user.

12. The method of claim 11, further comprising providing to the user, within a list of advertisements, the information associated with the selected bookmarked advertisement, the list of advertisements comprising advertisements for similar or complementary products to a product associated with the selected bookmarked advertisement.

13. The method of claim 12, wherein the information associated with the selected bookmarked advertisement comprises a description of the user'"'"'s bookmarking activity of selected bookmarked advertisement.

14. The method of claim 13, wherein the description of the user'"'"'s bookmarking activity comprises one or more of:

an identity of the user, a time of receiving the selection of the user interface element for requesting the bookmark, a date of receiving the selection of the user interface element for requesting a bookmark, and a location at which the user selected the user interface element for requesting a bookmark.

15. A computer program product comprising a computer-readable storage medium containing computer program code for:

sending a content item for display to a user of a social networking system, the content item including a user interface element for requesting a bookmark of the content item;

receiving, from the user, a selection of the user interface element for requesting a bookmark of the content item;

identifying the bookmarked content item stored in connection with the user;

selecting the bookmarked content item for retargeting to the user based on the existence of the bookmark that identifies the selected bookmarked content item; and

responsive to the selecting, sending information associated with the selected bookmarked content item for display to the user.

16. The computer program product of claim 15, wherein the bookmarked content item comprises a private message received by the user via the social networking system, information associated with or displayed on a webpage outside the social networking system domain, an image file received by the user via the social networking system, a video file received by the user via the social networking system, content associated with a social application, or content associated with a gaming application.

17. The computer program product of claim 15, wherein the information associated with the selected bookmarked content item comprises a description of the user'"'"'s bookmarking activity of selected bookmarked content item.

18. The computer program product of claim 17, wherein the description of the user'"'"'s bookmarking activity comprises one or more of:

an identity of the user, a time of receiving the selection of the user interface element for requesting the bookmark, a date of receiving the selection of the user interface element for requesting a bookmark, and a location at which the user selected the user interface element for requesting a bookmark.

19. A computer system comprising:

a processor; and

memory coupled to the processor, the memory having encoded thereon instructions that, when executed by the processor, cause the processor to;

send a content item for display to a user of a social networking system, the content item including a user interface element for requesting a bookmark of the content item;

receive, from the user, a selection of the user interface element for requesting a bookmark of the content item;

identify the bookmarked content item stored in connection with the user;

select the bookmarked content item for retargeting to the user based on the existence of the bookmark that identifies the selected bookmarked content item; and

responsive to the selecting, send information associated with the selected bookmarked content item for display to the user.

20. The computer system of claim 19, wherein the information associated with the selected bookmarked content item comprises a description of the user'"'"'s bookmarking activity of selected bookmarked content item.