PICKS API WHICH FACILITATES DYNAMICALLY INJECTING CONTENT ONTO A WEB PAGE FOR SEARCH ENGINES

• US 20140337164A1
• Filed: 05/10/2013
• Published: 11/13/2014
• Est. Priority Date: 05/10/2013
• Status: Active Grant

• Current Assignee: Dell Products LP (Dell Technologies Inc.)
• Original Assignee: Dell Products LP (Dell Technologies Inc.)
• Inventors: Whisnant, Rodney T.
• Granted Patent: US 9,965,792 B2
• Time in Patent Office: Days
• US Class Current: 705/26.7
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

A system and method are disclosed automating the provision of social media product recommendations in an electronic commerce environment. A search engine submits a request for product-related content, such as a product page, to a merchant web server. In turn, the merchant web server submits a server-side request to a search engine optimization (SEO) application programming interface (API) for processing. In response, the SEO API returns Picks markup content that is associated with the requested product-related content. The merchant web server then combines the requested product-related content with the returned Picks markup content to generate a product page. The product page, which includes the dynamically injected Picks markup content, is then returned to the search engine where it is indexed.

Claims

1. A computer-implementable method for automating the provision of social media product recommendations in an electronic commerce environment, comprising:

receiving a request from a search engine for content related to a product, the request received by a web server associated with a provider of the product;

processing the request to generate a server-side request for Picks markup content associated with the product;

providing the server-side request to a search engine optimization (SEO) application program interface (API);

receiving the Picks markup content from the SEO API;

processing the Picks markup content with markup up content associated with the product to generate a set of consolidated markup content; and

providing the set of consolidated markup content to the search engine.

2. The computer-implementable method of claim 1, wherein the SEO API comprises at least one member of the set of:

an SEO product API;

an SEO Picks user profile API;

an SEO Picks shelf API; and

an SEO Picks gallery API.

3. The computer-implementable method of claim 1, wherein the Picks markup content comprises at least one member of the set of:

text data;

page link data;

image link data; and

,

additional metadata.

4. The computer-implementable method of claim 3, wherein:

the page link data and the image link data comprise a Uniform Resource Locator (URL).

5. The computer-implementable method of claim 1, wherein:

the Picks markup content provided by the SEO API is returned from an endpoint.

6. The computer-implementable method of claim 4, wherein:

the endpoint comprises a Uniform Resource Locator (URL).

7. The computer-implementable method of claim 6, wherein:

the set of consolidated markup content is indexed by the search engine to generate a set of indexed markup content.

8. The computer-implementable method of claim 6, wherein:

the set of consolidated markup content is provided to the search engine as a product web page.

9. The computer-implementable method of claim 8, wherein:

the set of consolidated markup content is provided from a server at a remote location.

10. The computer-implementable method of claim 9, wherein:

the set of consolidated markup content is provided by a service provider on an on-demand basis.

11. A system comprising:

a processor;

a data bus coupled to the processor; and

a non-transitory, computer-readable storage medium embodying computer program code for automating the provision of social media product recommendations in an electronic commerce environment, the non-transitory, computer-readable storage medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for;

receiving a request from a search engine for content related to a product, the request received by a web server associated with a provider of the product;

processing the request to generate a server-side request for Picks markup content associated with the product;

providing the server-side request to a search engine optimization (SEO) application program interface (API);

receiving the Picks markup content from the SEO API;

processing the Picks markup content with markup up content associated with the product to generate a set of consolidated markup content; and

providing the set of consolidated markup content to the search engine.

12. The system of claim 11, wherein the SEO API comprises at least one member of the set of:

an SEO product API;

an SEO Picks user profile API;

an SEO Picks shelf API; and

an SEO Picks gallery API.

13. The system of claim 11, wherein the Picks markup content comprises at least one member of the set of:

text data;

page link data;

image link data; and

,

additional metadata.

14. The system of claim 13, wherein:

the page link data and the image link data comprise a Uniform Resource Locator (URL).

15. The system of claim 11, wherein:

the Picks markup content provided by the SEO API is returned from an endpoint.

16. The system of claim 14, wherein:

the endpoint comprises a Uniform Resource Locator (URL).

17. The system of claim 16, wherein:

the set of consolidated markup content is indexed by the search engine to generate a set of indexed markup content.

18. The system of claim 16, wherein:

the set of consolidated markup content is provided to the search engine as a product web page.

19. The system of claim 18, wherein:

the set of consolidated markup content is provided from a server at a remote location.

20. The system of claim 19, wherein:

the set of consolidated markup content is provided by a service provider on an on-demand basis.