RELATED CONTENT DISPLAY ASSOCIATED WITH BROWSING

• US 20140372563A1
• Filed: 06/14/2013
• Published: 12/18/2014
• Est. Priority Date: 06/14/2013
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Ke, Yan, Smirnov, Serge, Cai, Ting, Fan, Xiaodong, Mao, Qiaolin, Coll, Alexander Owen, Ahmed, Junaid
• Granted Patent: US 9,699,019 B2
• Time in Patent Office: Days
• US Class Current: 709/218
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04L 41/0246 Exchanging or transporting network management information using the Internet; Embedding network management web servers in network elements; Web-services-based protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

One or more techniques and/or systems are provided for displaying related content associated with browsing a website. For example, a user may access a website to view content provided by the website. As opposed to the user manually searching for interesting content through trial and error, related content that may be interesting to the user may be identified and surfaced to the user. For example, a user profile specifying user interests of the user may be used to identify related content assigned topics corresponding to the user interests (e.g., content provided by the website or other web source). In this way, the related content may be displayed to the user through a content recommendation reader interface. In an example, the content recommendation reader interface may be provided by a web browser so that related content may be identified and/or provided to users of any website from any device.

Claims

1. A method for displaying related content associated with browsing a website, comprising:

receiving a content recommendation request from a client device accessing a website, the content recommendation request specifying a client identifier and a website identifier;

identifying a user interest profile for a user of the client device based upon the client identifier;

identifying related content for the website based upon the website identifier and the related content comprising one or more topics corresponding to one or more user interests specified within the user interest profile above an interest threshold; and

providing one or more related content references, referencing the related content, to the client device for display of the related content.

2. The method of claim 1, the receiving a content recommendation request comprising:

receiving the content recommendation request from a web browser hosted by the client device.

3. The method of claim 1, at least some of the related content provided by the website.

4. The method of claim 1, at least some of the related content provided by a source external to the website.

5. The method of claim 1, comprising:

displaying at least some of the related content through a content recommendation reader interface provided by a web browser.

6. The method of claim 5, the displaying comprising:

displaying first related content, referenced by a first related content reference, through the content recommendation reader interface according to a magazine reader layout.

7. The method of claim 6, the displaying comprising:

responsive to receiving content navigation input through the content recommendation reader interface, transitioning the content recommendation reader interface from displaying the first related content to displaying second related content referenced by a second related content reference.

8. The method of claim 7, the transitioning comprising:

maintaining a local history of displayed content displayed by the client device; and

identifying the second related content based upon the local history not comprising the second related content.

9. The method of claim 5, the content recommendation reader interface not hosted by the website.

10. The method of claim 1, comprising:

receiving a second content recommendation request from a second client device accessing the website, the second content recommendation request specifying a second client identifier and the website identifier;

identifying a second user interest profile for a second user of the second client device based upon the second client identifier;

identifying second related content for the website based upon the website identifier and the second related content comprising one or more topics corresponding to one or more user interests specified within the second user interest profile above the interest threshold; and

providing one or more second related content references, referencing the second related content, to the second client device for display of the second related content, the second related content different than the related content.

11. The method of claim 1, the user interest profile comprising a set of user interests derived from at least one of queries executed by the user, content visited by the user, a social network profile of the user, or a user profile maintained by a service for the user.

12. The method of claim 1, comprising:

instructing a web browser of the client device to cache the one or more related content references.

13. The method of claim 1, comprising:

maintaining a content repository comprising at least some of the one or more content references, the maintaining comprising;

for respective content references;

evaluating first content referenced by a first content reference to determine one or more topics for the first content;

assigning the one or more topics to the first content reference; and

assigning a first rank to the first content reference based upon at least one of a freshness factor or a popularity factor.

14. The method of claim 13, comprising:

identifying a set of content references within the content repository based upon the set of content references being associated with the website identifier and the set of content references comprising ranks above a relevancy threshold; and

identifying content from the set of content references to identify the related content based upon the identified content comprising topics corresponding to the one or more user interests.

15. A system for displaying related content associated with browsing a website, comprising:

a content recommendation component configured to;

receive a content recommendation request from a client device accessing a website, the content recommendation request specifying a client identifier and a website identifier;

identify a user interest profile for a user of the client device based upon the client identifier;

identify related content for the website based upon the website identifier and the related content comprising one or more topics corresponding to one or more user interests specified within the user interest profile above an interest threshold; and

provide one or more related content references to the client device for display of the related content.

16. The system of claim 15, the content recommendation component configured to:

display at least some of the related content, referenced by the one or more related content references, through a content recommendation reader interface provided by a web browser.

17. The system of claim 16, the content recommendation component configured to:

display first related content, referenced by a first related content reference, through the content recommendation reader interface according to a magazine reader layout.

18. The system of claim 17, the content recommendation component configured to:

responsive to receiving content navigation input through the content recommendation reader interface, transition the content recommendation reader interface from displaying the first related content to displaying second related content referenced by a second related content reference.

19. The system of claim 16, the content recommendation reader interface not hosted by the website.

20. A computer readable medium comprising instructions that when executed perform a method for displaying related content associated with browsing a website, the method comprising:

determining that a client device is accessing a website;

sending a content recommendation request to a content recommendation component, the content recommendation request specifying a client identifier and a website identifier;

receiving one or more related content references referencing related content corresponding to the website identifier and one or more user interests specified by a user interest profile corresponding to the client identifier;

displaying at least some of the related content through a content recommendation reader interface, the displaying comprising;

facilitating navigation between first related content and second related content based upon content navigation input.