ALTERNATIVE ADVERTISING IN PRERECORDED MEDIA
First Claim
1. A computer-implemented method for displaying alternate advertising comprising:
- receiving a video for playback by a personal video recorder (PVR), the video including programming content, at least one primary advertisement and at least one alternate advertisement;
detecting a trick play command by the PVR, during display of the at least one primary advertisement;
identifying by the PVR, which trick play command has been detected;
modifying by the PVR, one or more of a format and a play time, of the at least one alternate advertisement to correspond to the identified trick play command; and
displaying by the PVR, the at least one adjusted alternate advertisement corresponding to the identified trick play command during execution of the trick play command.
3 Assignments
0 Petitions
Accused Products
Abstract
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
1 Citation
20 Claims
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1. A computer-implemented method for displaying alternate advertising comprising:
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receiving a video for playback by a personal video recorder (PVR), the video including programming content, at least one primary advertisement and at least one alternate advertisement; detecting a trick play command by the PVR, during display of the at least one primary advertisement; identifying by the PVR, which trick play command has been detected; modifying by the PVR, one or more of a format and a play time, of the at least one alternate advertisement to correspond to the identified trick play command; and displaying by the PVR, the at least one adjusted alternate advertisement corresponding to the identified trick play command during execution of the trick play command. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for delivering alternate advertising to a user, the system comprising:
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a video playback component suitable for displaying video to the user, the video including programming content, at least one primary advertisement and at least one alternate advertisement; and a processing component suitable for; detecting a trick play during display of the at least one primary advertisement; identifying which trick play command has been detected; modifying one or more of a format and a play time of the at least one alternate advertisement to correspond to the identified trick play command; and displaying the at least one adjusted alternate advertisement corresponding to the identified trick play command during execution of the trick play command. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification