KEYWORD-BASED SERVICES FOR MOBILE DEVICE MESSAGES

• US 20150006284A1
• Filed: 09/16/2014
• Published: 01/01/2015
• Est. Priority Date: 05/22/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Inventors: Wehrs, Michael E., Bargen, Bradley L.
• Granted Patent: US 9,530,149 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04L 51/046 Interoperability with other network applications or services

Abstract

A software and/or hardware facility that identifies keywords in a message received by a mobile device and provides advertising and contextual services to the mobile device based on a keyword selection by a user. The facility analyzes a received message to identify keywords in the message. The keywords are identified based on user-specific information that is maintained on the mobile device. The message is displayed to the user with the identified keywords highlighted to the user. When the user selects a keyword, the facility identifies one or more advertisements that are targeted to a user in a manner that takes into account user-specific information. The facility also identifies one or more contexts that are related to the keyword. The facility displays the identified advertisements and contexts to the user. If the user selects an advertisement or context, relevant services are called to deliver responsive content to the user.

Claims

1. A method on a mobile device of providing keyword-based services to a message recipient, the method comprising:

receiving a message containing text at a mobile device of a user;

identifying one or more keywords in the received message, wherein at least some of the plurality of keywords are identified by comparing words in the text message with a keyword inventory that is maintained on the mobile device;

profiling the user based on observed user activity on the mobile device and messages received by the user;

selecting a subset of the keywords based on user-specific information, including the profile of the user, stored on the mobile device;

displaying the received message to the user, wherein the text of the displayed message is formatted to distinguish the subset of keywords in the displayed message;

associating the distinguished keywords with at least one advertisement and at least one contextual service;

receiving a selection of a distinguished keyword in the displayed message by the user;

displaying to the user an indication of at least one advertisement or at least one contextual service associated with the selected keyword;

receiving a selection of an indicated advertisement or contextual service from the user; and

invoking the selected advertisement or contextual service, wherein the invoking includes transmitting the selected keyword and at least a portion of the user-specific information to the selected advertisement or contextual service.

2. The method of claim 1 wherein the message is an SMS or MMS message.

3. The method of claim 1 wherein profiling the user based on observed user activity on the mobile device includes profiling the user based on phone calls placed by the user on the mobile device, or calendar data reflecting meetings of the user on the mobile device, or location data representing movement of the mobile device, or purchases made by the user on the mobile device, or a record of audio and video media titles that the user has stored on or made accessible via the mobile device.

4. The method of claim 1 wherein profiling the user includes determining a market segment of the user.

5. The method of claim 4 wherein the market segment of the user identifies the user as a member of a defined group of users that share a characteristic.

6. The method of claim 4 wherein transmitting at least a portion of the user-specific information to the selected advertisement or contextual service includes transmitting an indication of the market segment of the user.

7. The method of claim 1 wherein associating each of the determined keywords with at least one advertisement and at least one contextual service includes resolving ambiguity based on the user-specific information.

8. The method of claim 7 wherein resolving ambiguity includes selecting a meaning for a keyword that has more than one meaning.

9. A system for providing keyword-based services to a recipient of a message on a mobile device of a user, the mobile device having a memory storing computer-executable instructions and a processor for executing computer-executable instructions, the system comprising:

a keyword management component configured to maintain a keyword inventory on the mobile device, wherein the keyword inventory includes word frequency information characterizing frequency of use by the user or frequency of use among a population of users;

an identification component configured to identify one or more keywords in a received message containing text by comparing text in the message with the contents of the keyword inventory, wherein less frequently used words are more likely to be identified as keywords;

a user information component configured to retrieve user-specific information including a profile of the user;

a filtering component configured to select a subset of keywords from the identified plurality of keywords, wherein the selecting is based on the user-specific information;

a service association component configured to associate the subset of keywords with one or more advertisement and contextual service;

a display component configured to display the received message to the user and to display for selection one or more of the advertisements or contextual services associated with a keyword if a user selects one of the subset of keywords in the received message;

an interface component configured to receive a selection of a keyword and an associated remote service by a user; and

a communication component configured to invoke the service.

10. The system of claim 9 wherein the keyword management component is further configured to update the keyword inventory based on user behavior.

11. The system of claim 9 wherein the identification component is further configured to identify a keyword in the received message by comparing text in the message with the contents of a remotely maintained keyword inventory.

12. The system of claim 9 wherein the profile of the user includes a market segment of the user, and wherein the filtering component is configured to determine a subset of keywords based on the market segment of the user.

13. The system of claim 9 wherein the service association component is further configured to associate each of the subset of keywords with one or more services by resolving ambiguity based on the user-specific information.

14. The system of claim 13 wherein resolving ambiguity includes selecting a meaning for a keyword that has more than one meaning.

15. A computer-readable memory encoded with instructions that, if executed by a mobile device of a user, cause the mobile device to:

receive a message containing text at a mobile device of a user;

identify one or more keywords in the received message;

profile the user based on observed user activity on the mobile device and messages received by the user;

select a subset of the keywords based on user-specific information, including the profile of the user, stored on the mobile device;

display the received message to the user, wherein the text of the displayed message is formatted to distinguish the subset of keywords in the displayed message;

associate the distinguished keywords with at least one advertisement and at least one contextual service;

receive a selection of a distinguished keyword in the displayed message by the user;

display to the user an indication of at least one advertisement or at least one contextual service associated with the selected keyword;

receive a selection of an indicated advertisement or contextual service from the user; and

invoke the selected advertisement or contextual service, wherein the invoking includes transmitting the selected keyword and at least a portion of the user-specific information to the selected advertisement or contextual service.

16. The computer-readable memory of claim 15 wherein the user-specific information includes a market segment of the user.

17. The computer-readable memory of claim 16 wherein transmitting at least a portion of the user-specific information to the selected advertisement or contextual service includes transmitting an indication of the market segment of the user.

18. The computer-readable memory of claim 15 wherein associating each of the determined keywords with at least one advertisement and at least one contextual service includes resolving ambiguity based on the user-specific information.

19. The computer-readable memory of claim 18 wherein resolving ambiguity includes selecting a meaning for a keyword that has more than one meaning.

20. The computer-readable memory of claim 15 wherein invoking the selected advertisement or contextual service comprises requesting information from a service on the device, or requesting information from a remote service, or initiating a call from the mobile device.