METHOD AND SYSTEM FOR GENERATING COMPARABLE VISUAL MAPS FOR BROWSING ACTIVITY ANALYSIS

• US 20150082135A1
• Filed: 09/12/2014
• Published: 03/19/2015
• Est. Priority Date: 09/13/2013
• Status: Active Grant

• Current Assignee: Content Square Israel Limited
• Original Assignee: ClickTale Ltd. (Content Square SAS)
• Inventors: Schlesinger, Mark Nati, Yavilevich, Arik
• Granted Patent: US 10,079,737 B2
• Time in Patent Office: Days
• US Class Current: 715/202
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: H04L 43/045 for graphical visualisation of monitoring data
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Certain embodiments disclosed herein include a method and system for generating comparable visual maps for browsing activity analysis. A first visual map is generated respective of a web-page and a first set of parameters and a second visual map is generated respective of the web-page and a second set of parameters. In one embodiment, the second set of filter parameters is populated based on the first set of parameters and includes at least one filter parameter in difference. The second visual map is comparable to the first visual map, wherein the first and second visual map are rendered and displayed within a single display window.

Claims

1. A method for generating a plurality of comparable visual maps of browsing activity of users, comprising:

receiving a first set of parameters for generating a first visual map, wherein the first set of parameters includes at least a uniform resource locator (URL) of a webpage on which the browsing activity is monitored;

retrieving, based on the selected first set of parameters, a first dataset including browsing activity data;

generating a first visual map using the first dataset and content of the webpage;

receiving a second set of parameters for generating a second visual map, wherein the second set of parameters is comparable to the first set of parameters;

retrieving, based on the selected second set of parameters, a second dataset including browsing activity data;

generating a second visual map using the second dataset and the content of the webpage;

scaling the first visual map and the second visual map to provide comparable values relative to each other; and

displaying the scaled first visual map and the scaled second visual map in a display window.

2. The method of claim 1, wherein the first dataset and the second dataset are retrieved from a database in a secured manner.

3. The method of claim 2, further comprising:

generating a first token based on the first set of data parameters;

generating a second token based on the second set of data parameters; and

accessing the database to retrieve the first data set and the second data set using the first token and the second token, respectively.

4. The method of claim 1, wherein each of the first visual map and the second visual map includes at least one visualization layer and at least one data layer rendered over the representation of the content of the web page.

5. The method of claim 4, wherein the database is secured by limiting access of the at least one visualization layer to the database.

6. The method of claim 4, wherein the at least one data layer of the first visual map is restricted from access by the second visual map.

7. The method of claim 4, wherein the at least one data layer includes link analytics and data recorded respective of the browsing activity.

8. The method of claim 1, wherein the scaling of the first visual map and the second visual map is proportional to a set of predefined values from the first dataset and from the second dataset.

9. The method of claim 1, wherein each parameter of the first set of parameters and the second set of parameters includes any one of:

a data range, a map type, and at least one filter parameter.

10. The method of claim 9, wherein the at least one filter parameter is any of:

a date, an event, demographics, technical information, a screen resolution, a traffic source, and a bounce rate.

11. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 1.

12. A system generating a plurality of comparable visual maps of users browsing activity, comprising:

a processor; and

a memory configured to the processor and configured to store instructions for causing the processor to;

receive a first set of parameters for generating a first visual map, wherein the first set of parameters includes at least a uniform resource locator (URL) of a webpage on which the browsing activity is monitored;

retrieve, based on the selected first set of parameters, a first dataset including browsing activity data;

generate a first visual map using the first dataset and content of the webpage;

receive a second set of parameters for generating a second visual map, wherein the second set of parameters is comparable to the first set of parameters;

retrieve, based on the selected second set of parameters, a second dataset including browsing activity data;

generate a second visual map using the second dataset and the content of the webpage;

scale the first visual map and the second visual map to provide comparable values relative to each other; and

display the scaled first visual map and the scaled second visual map in a display window.

13. The system of claim 12, wherein the first dataset and the second dataset are retrieved from a database in a secured manner.

14. The system of claim 12, wherein the system is further configured to:

generate a first token based on the first set of data parameters;

generate a second token based on the second set of data parameters; and

access the database to retrieve the first data set and the second data set using the first token and the second token, respectively.

15. The system of claim 12, wherein each of the first visual map and the second visual map includes at least one visualization layer and at least one data layer rendered over the representation of the content of the web page.

16. The system of claim 15, wherein the at least one data layer of the first visual map is restricted from access by the second visual map.

17. The system of claim 16, wherein the at least one data layer includes link analytics and data recorded respective of the users browsing activity.

18. The system of claim 12, wherein the system is further configured to proportionally scale the first visual map and the second visual map based on a set of predefined values from the first dataset and the second dataset.

19. The system of claim 12, wherein each parameter of the first set of parameters and the second set of parameters includes any one of:

a data range, a map type, and at least one filter parameter.

20. The system of claim 19, wherein the at least one filter parameter is at least one of:

a date, an event, demographics, technical information, a screen resolution, traffic source, and a bounce rate.