Delivery of Branding Content and Customizations to a Mobile Communication Device

• US 20150111564A1
• Filed: 10/23/2013
• Published: 04/23/2015
• Est. Priority Date: 10/23/2013
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Urbanek, Robert E.
• Granted Patent: US 9,743,271 B2
• Time in Patent Office: Days
• US Class Current: 455/419
• CPC Class Codes: H04M 1/72448 with means for adapting the functionality of the device according to specific conditions
• CPC Class Codes: H04W 4/50 Service provisioning or reconfiguring
• CPC Class Codes: H04W 8/20 Transfer of user or subscriber data
• CPC Class Codes: H04W 8/22 Processing or transfer of terminal data, e.g. status or physical capabilities

Abstract

Embodiments of the disclosure are directed to methods and systems for provisioning and/or customizing a mobile device. After a mobile device is purchased by a user, custom settings and information (or customization content) may be delivered to or accessed on the mobile device. In some embodiments, the customization content may be pre-loaded onto the device and access via a uniform resource identifier (or URI) string. In other embodiments, the customization content may be accessed from a remotely hosted location via a uniform resource locator (or URL) string. Additionally, customization content may be accessed via a combination of the above methods.

Claims

1. A method for provisioning a mobile device comprising:

wirelessly delivering a provisioning payload to the mobile device, wherein the payload comprises one or more file locator, and wherein the mobile device has a plurality of customization content items pre-loaded to a system memory partition of the mobile device;

accessing at least a portion of the pre-loaded customization content based on the file locator;

storing a copy of the pre-loaded customization content referenced by the file locator in a carrier memory partition of the mobile device; and

completing a customization process for the mobile device using the customization content stored in the carrier memory partition.

2. The method of claim 1, wherein the file locator comprises a uniform resource identifier string.

3. The method of claim 1, wherein the steps of following the file locator, storing a copy of the content, and completing the customization process are completed by a customization client on the mobile device.

4. The method of claim 1, wherein the pre-loaded customization content comprises at least three sets of customization content, wherein each set of customization content is associated with a different wireless service brand, and the file locator directs to only one of the sets of customization content.

5. The method of claim 4, further comprising removing the unused pre-loaded customization content from the system memory partition.

6. The method of claim 1, wherein a portion of the total customization content is delivered in the provisioning payload.

7. The method of claim 6, wherein the portion of the customization content delivered in the provisioning payload comprises one or more of:

customer service number, messaging platform, IP address and port number, client identification, and market catalogs.

8. The method of claim 1, wherein the total customization content is pre-loaded onto the mobile device and referenced by the file locator.

9. The method of claim 1, wherein the pre-loaded customization content comprises one or more of:

graphics, images, audio files, splash screens, opening screen, backgrounds, and tones.

10. The method of claim 1, wherein the size of the provisioning payload is reduced because at least some of the customization content is pre-loaded on the mobile device.

11. A method for customizing a mobile device comprising:

wirelessly receiving a provisioning payload on the mobile device, wherein the payload comprises one or more uniform resource identifier string;

accessing pre-loaded customization content based on the uniform resource identifier string, wherein the uniform resource identifier string directs to at least a portion of pre-loaded customization content stored in a system memory partition of the mobile device; and

completing a customization process for the mobile device using the customization content stored in the system memory partition.

12. The method of claim 11, further comprising storing a copy of the pre-loaded customization content referenced by the uniform resource identifier string from the system memory partition of the mobile device to a carrier memory partition of the mobile device.

13. The method of claim 12, further comprising returning the mobile device to factory default settings, wherein the customization content persists in the carrier memory partition of the mobile device through the return to factory default settings.

14. The method of claim 11, wherein a portion of the total customization content is delivered in the provisioning payload.

15. The method of claim 11, wherein the total customization content used in the customization process is pre-loaded onto the mobile device.

16. The method of claim 11, wherein the customization process is completed by a provisioning application on the mobile device.

17. A method for customizing a mobile device comprising:

wirelessly receiving a provisioning payload on the mobile device, wherein the payload comprises customization content and one or more file locator;

accessing additional customization content based on the file locator;

storing the customization content in a system memory partition on the mobile device; and

completing a customization process for the mobile device using the customization content.

18. The method of claim 17, further comprising pre-loading the additional customization content to a carrier memory partition of the mobile device.

19. The method of claim 17, wherein the file locator comprises one of a uniform resource identifier string or a uniform resource locator string.

20. The method of claim 17, wherein the customization content is brand or enterprise specific.