TARGETED ADVERTISING USING VEHICLE INFORMATION

• US 20150112800A1
• Filed: 10/18/2013
• Published: 04/23/2015
• Est. Priority Date: 10/18/2013
• Status: Abandoned Application

• Current Assignee: State Farm Mutual Automobile Insurance Company (State Farm)
• Original Assignee: State Farm Mutual Automobile Insurance Company (State Farm)
• Inventors: Binion, Todd, Harr, Joe, Fields, Brian, Cielocha, Steven, Balbach, Steve
• Application Number:
  US14/057,456
• Publication Number:
  US 20150112800A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A method, implemented in an electronic processing system that includes a memory and one or more processors, includes receiving, at the electronic processing system, vehicle data indicative of one or both of (i) a location or route of a vehicle and (ii) operation of the vehicle, storing the received vehicle data in the memory, determining, via the one or more processors and based on the stored vehicle data, a habit or preference of a driver of the vehicle, and causing an advertisement to be selected based on the determined habit or preference.

Claims

1. A method in an electronic processing system comprising a memory and one or more processors, the method comprising:

receiving, at the electronic processing system, camera data representing information collected by a camera (i) located on or in a vehicle and (ii) oriented so as to sense an environment external to the vehicle;

storing the received camera data in the memory;

identifying, by the one or more processors and using at least the stored camera data, a locale visited by the driver of the vehicle; and

causing an advertisement to be selected based on the identified locale.

2. The method of claim 1, wherein causing an advertisement to be selected includes causing an indication of the identified locale to be provided to a computer system configured to automatically select an advertisement based on the identified locale.

3. The method of claim 1, wherein causing an advertisement to be selected includes causing an indication of the identified locale to be sent to an advertising entity.

9. The method of claim 1, wherein identifying a locale visited by the driver of the vehicle includes determining one or both of (i) a type of the locale and (ii) a time at which the driver visits the locale.

12. The method of claim 1, wherein receiving camera data includes receiving camera data from the vehicle via a wireless communication network.

4-8. -8. (canceled)

10-11. -11. (canceled)

13-17. -17. (canceled)

18. A tangible, non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by one or more processors, cause the one or more processors to:

retrieve, from a memory, camera data representing information collected by a camera (i) located on or in a vehicle and (ii) oriented to sense an environment external to the vehicle; and

identify a locale visited by a driver of the vehicle based on at least the retrieved camera data; and

cause an advertisement to be selected based on the identified locale.

19. The tangible, non-transitory computer-readable storage medium of claim 18, wherein the instructions cause the one or more processors to cause an advertisement to be selected by one or both of:

causing an indication of the identified locale to be provided to a computer system configured to automatically select an advertisement based on the identified locale; and

causing an indication of the identified locale to be sent to an advertising entity.

20. The tangible, non-transitory computer-readable storage medium of claim 18, wherein the instructions cause the one or more processors to one or more of:

determine a type of the locale;

or

determine a time at which the driver visits the locale.

21. (canceled)