Customized Content Delivery Based On Geographic Area

• US 20150113096A1
• Filed: 12/23/2014
• Published: 04/23/2015
• Est. Priority Date: 08/12/2008
• Status: Active Grant

• Current Assignee: IP3 2017, Series 200 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Teaneck Enterprises, LLC (Concert Technology Corporation)
• Inventors: Svendsen, Hugh, Marsh, Olivia Marie, Evans, Gregory M.
• Granted Patent: US 9,160,802 B2
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

Methods and systems are disclosed for providing customized content to users based on their location. In one embodiment, for each of one or more content providers, a customized content delivery function receives information from the content provider defining a number of geographic shapes selecting corresponding geographic areas. Preferably, each of the geographic shapes overlaps at least one other of the geographic shapes and is assigned an importance level. For each geographic shape, the content provider defines one or more tags for the geographic shape and assigns a weight to each of the one or more tags. Thereafter, when a request is received from a requestor, one or more content items are selected for delivery to the requestor based on the geographic shapes, the tags and corresponding weights for the geographic shapes, and the location of the requestor.

Claims

1. A system having a communication interface communicatively coupling the system to a network, at least one processor, and memory storing software executable by the at least one processor, whereby the system is operative to:

for each content provider of a plurality of content providers;

receive information from the content provider defining a plurality of geographic shapes that select a corresponding plurality of geographic areas; and

for each geographic shape of the plurality of geographic shapes, receive information from the content provider defining one or more tags and corresponding tag weights assigned to the geographic shape;

receive a request from a requestor;

determine a location of the requestor;

for each content provider of the plurality of content providers, based on the location of the requestor, identify one or more of the geographic shapes in which the requestor is located from the plurality of geographic shapes defined by the content provider;

select a content provider for which to deliver one or more content items to the requestor from the plurality of content providers;

select one or more content items from a plurality of content items of the selected content provider based on the one or more tags and corresponding tag weights assigned to the one or more geographic shapes defined by the selected content provider and in which the requestor is located; and

effect delivery of the one or more content items to the requestor.