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SYSTEM AND METHOD FOR CARD-LINKED SERVICES

  • US 20150127452A1
  • Filed: 11/04/2013
  • Published: 05/07/2015
  • Est. Priority Date: 11/04/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method for providing a promotion associated with a transaction account, the method comprising:

  • submitting, to a computing device associated with a data management platform, advertising targeting criteria to target at least one person to receive a respective advertisement for the promotion;

    receiving, with one or more processors, viewer information associated with at least one person targeted to receive the respective advertisement;

    processing, with the one or more processors, the target viewer information to assess a value of the at least one person;

    transmitting, with the one or more processors to a computing device associated with an advertisement exchange, a bid value associated with presenting the respective advertisement, wherein the bid value is representative of the assessed value;

    receiving, with the one or more processors an acceptance of the bid;

    transmitting, to a computing device associated with the at least one person, promotion information representing the promotion;

    receiving, from a computing device associated with one or more of the at least one person, an acceptance of the promotion; and

    processing, with one or more processors, the promotion information to associate the promotion with the transaction account.

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