SYSTEMS AND METHODS FOR RENDERING CONTENT

• US 20150134466A1
• Filed: 12/04/2014
• Published: 05/14/2015
• Est. Priority Date: 10/24/2000
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: HAYWARD, Monte Duane
• Granted Patent: US 9,454,775 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/4433 Implementing client middleware, e.g. Multimedia Home Platform [MHP]
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/4858 for modifying screen layout parameters, e.g. fonts, size of the windows
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8193 dedicated tools, e.g. video decoder software or IPMP tool
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

In a method of displaying video data using an embedded media player page, frame dimensional data for a first video file is received from a database 106. The database 106 includes frame dimensional data indexed therein for a plurality of video files. The plurality of video files includes the first video file, and the plurality of video files is retrievable from at least one video server 104 through a communications network 114. A media player is launched within the embedded media player page. A video display area of the media player is sized based upon the received frame dimensional data. The video data from the first video file is displayed within the video display area.

Claims

1-32. -32. (canceled)

33. A system for enabling a client to render content, comprising:

a media file database comprising data associated with a plurality of media files; and

a server system configured to perform the following operations using at least one processor;

receive a request from the client to render a media file from the plurality of media files;

transmit information to the client that enables the client to receive the media file;

transmit information to the client that enables the client to size a first display area for electronically displaying the media file at the client; and

transmit information to the client that enables the client to size a second display area for electronically displaying an advertisement at the client, the size of the second display area being determined based on the size of the first display area.

34. The system of claim 33, wherein the server system is further configured to transmit information to the client that enables the client to receive the advertisement.

35. The system of claim 34, wherein the information that enables the client to receive the advertisement comprises a uniform resource locator associated with an advertisement server separate from the server system.

36. The system of claim 34, wherein the information that enables the client to receive the advertisement comprises information that instructs the client to request the advertisement.

37. The system of claim 33, wherein the server system is further configured to transmit the media file to the client.

38. The system of claim 33, wherein the server system is further configured to transmit an embedded media player web page to the client, the embedded media player web page comprising an embedded media player and a uniform resource locator associated with the advertisement.

39. The system of claim 38, wherein the embedded media player page comprises the information that enables the client to size the first display area for the media file.

40. The system of claim 38, wherein the embedded media player page comprises information that instructs the client to transmit a media file identification message to the server system, the media file identification message enabling the server system to identify a media file corresponding to the request from the client.

41. The system of claim 40, wherein the server system is further configured to store the media file identification message and information identifying the time that the media file identification message was received by the server system.

42. The system of claim 40, wherein the media file identification message is a request to the server system, in response to which the server system transmits a single-pixel image to the client.

43. The system of claim 33, wherein the server system is further configured to transmit information to the client that enables the client to dynamically size the second display area of the advertisement based on a predefined rule.

44. The system of claim 33, wherein the server system is further configured to transmit information to the client that enables the client to:

stream the media file to the client; and

stream the advertisement to the client.

45. The system of claim 33, wherein information that enables the client to size the second display area for the advertisement comprises a sizing algorithm.

46. The system of claim 33, wherein the server system is further configured to transmit information to the client that enables a user to rate a media file displayed at the client.

47. The system of claim 46, wherein the server system is further configured to store information identifying the rating given by the user.

48. A computer-implemented method for enabling a client to render media files comprising the following steps which are implemented using at least one computer processor:

transmitting a request from the client to a server system to render a media file;

receiving information from the server system that enables the client to receive the media file;

receiving information from the server system that enables the client to receive an advertisement;

receiving information from the server system that enables the client to size a first display area for electronically displaying the media file at the client; and

receiving information from the server system that enables the client to size a second display area for electronically displaying the advertisement, the size of the second display area being determined based on the size of the first display area.

49. The computer-implemented method of claim 48, further comprising receiving information from the server system that enables the client to dynamically size the second display area for the advertisement based on a predefined rule.

50. The computer-implemented method of claim 48, further comprising:

streaming the media file; and

streaming the advertisement.

51. The computer-implemented method of claim 48, further comprising transmitting information to the server system indicating an amount of time that the client displayed the media file.

52. The computer-implemented method of claim 51, further comprising receiving information that instructs the client to request advertisements at predetermined intervals while a media file is being displayed by the client.