METHOD AND SYSTEM FOR GENERATING DYNAMIC THEMES FOR SOCIAL DATA

• US 20150149448A1
• Filed: 11/26/2014
• Published: 05/28/2015
• Est. Priority Date: 11/26/2013
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: MCCANDLESS, Timothy P., SETAYESH, Mehrshad
• Granted Patent: US 9,996,529 B2
• Time in Patent Office: Days
• US Class Current: 707/722
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Disclosed is a system, method, and computer program product for performing dynamic theme analysis with regards to social data. A user interface is provided that allows the user to view and interact with to view and control the process/mechanism for performing theme analysis.

Claims

1. A method implemented with a processor, comprising:

generating a user interface that displays analysis results;

receiving an indication that a portion of the analysis results is selected for theme analysis;

performing a search of content from social media sources pertaining to the selected portion of the analysis results; and

identifying one or more themes from results of the search of the content from the social media sources.

2. The method of claim 1, wherein the user interface comprises a dashboard that displays results from performing semantic analysis for a topic.

3. The method of claim 2, wherein the dashboard displays at least one of sentiment analysis, messaging activity over a time period, and content type.

4. The method of claim 3, in which the portion of the analysis results that is selected for the theme analysis corresponds to the sentiment analysis, the messaging activity at one or more time periods, of the content type.

5. The method of claim 3, in which a filter criteria is created for the search, where the filter criteria corresponds to the portion of the analysis results that is selected for theme analysis.

6. The method of claim 1, further comprising displaying the one or more themes in the user interface.

7. The method of claim 6, in which the user interface provides a listing of the one or more themes, along with content associated with a selected theme.

8. The method of claim 1, wherein the content for a selected theme comprises one or more terms or snippets associated with the theme.

9. The method of claim 1, wherein snippets are obtained from the search, and the snippets are analyzed to identify the one or more themes.

10. The method of claim 9, wherein the snippets comprise a set of terms on either side of an occurrence of a word of interest within the content.

11. The method of claim 9, wherein at least some of the snippets comprise a sentence or paragraph boundary.

12. The method of claim 9, wherein an individual theme comprises a set of the snippets having vector values that are clustered together.

13. The method of claim 1, wherein a theme from the one or more themes corresponds to a central or pertinent idea of some or all of a content item.

14. A computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a method comprising:

generating a user interface that displays analysis results;

receiving an indication that a portion of the analysis results is selected for theme analysis;

performing a search of content from social media sources pertaining to the selected portion of the analysis results; and

identifying one or more themes from results of the search of the content from the social media sources.

15. The computer readable medium of claim 14, wherein the user interface comprises a dashboard that displays results from performing semantic analysis for a topic.

16. The computer readable medium of claim 15, wherein the dashboard displays at least one of sentiment analysis, messaging activity over a time period, and content type.

17. The computer readable medium of claim 16, in which the portion of the analysis results that is selected for the theme analysis corresponds to the sentiment analysis, the messaging activity at one or more time periods, of the content type.

18. The computer readable medium of claim 16, in which a filter criteria is created for the search, where the filter criteria corresponds to the portion of the analysis results that is selected for theme analysis.

19. The computer readable medium of claim 14, in which the user interface displays the one or more themes in the user interface.

20. The computer readable medium of claim 19, in which the user interface provides a listing of the one or more themes, along with content associated with a selected theme.

21. The computer readable medium of claim 14, wherein the content for a selected theme comprises one or more terms or snippets associated with the theme.

22. The computer readable medium of claim 14, wherein snippets are obtained from the search, and the snippets are analyzed to identify the one or more themes.

23. The computer readable medium of claim 22, wherein the snippets comprise a set of terms on either side of an occurrence of a word of interest within the content.

24. The computer readable medium of claim 22, wherein at least some of the snippets comprise a sentence or paragraph boundary.

25. The computer readable medium of claim 22, wherein an individual theme comprises a set of the snippets having vector values that are clustered together.

26. The computer readable medium of claim 14, wherein a theme from the one or more themes corresponds to a central or pertinent idea of some or all of a content item.

27. A system, comprising:

a processor;

a user interface mechanism that displays analysis results and having an interface control for selecting a portion of the analysis results for theme analysis; and

a memory comprising computer code executed using the processor, in which the computer code implements a theming service that performs a search of content from social media sources pertaining to the selected portion of the analysis results and identifies one or more themes from results of the search of the content from the social media sources.

28. The system of claim 27, wherein the user interface comprises a dashboard that displays results from performing semantic analysis for a topic.

29. The system of claim 28, wherein the dashboard displays at least one of sentiment analysis, messaging activity over a time period, and content type.

30. The system of claim 29, in which the portion of the analysis results that is selected for the theme analysis corresponds to the sentiment analysis, the messaging activity at one or more time periods, of the content type.

31. The system of claim 29, in which a filter criteria is created for the search, where the filter criteria corresponds to the portion of the analysis results that is selected for theme analysis.

32. The system of claim 27, further comprising the one or more themes displayed in the user interface.

33. The system of claim 32, in which the user interface provides a listing of the one or more themes, along with content associated with a selected theme.

34. The system of claim 27, wherein the content for a selected theme comprises one or more terms or snippets associated with the theme.

35. The system of claim 27, wherein snippets are obtained from the search, and the snippets are analyzed to identify the one or more themes.

36. The system of claim 35, wherein the snippets comprise a set of terms on either side of an occurrence of a word of interest within the content.

37. The system of claim 35, wherein at least some of the snippets comprise a sentence or paragraph boundary.

38. The system of claim 35, wherein an individual theme comprises a set of the snippets having vector values that are clustered together.

39. The system of claim 27, wherein a theme from the one or more themes corresponds to a central or pertinent idea of some or all of a content item.