METHOD AND DEVICE FOR PROVIDING TARGETED CONTENT

• US 20150181271A1
• Filed: 12/22/2014
• Published: 06/25/2015
• Est. Priority Date: 12/23/2013
• Status: Abandoned Application

• Current Assignee: Thomson Licensing (Vantiva SA)
• Original Assignee: Thomson Licensing (Vantiva SA)
• Inventors: ONNO, Stephane, Le Scouarnec, Nicolas, Neumann, Christoph, Straub, Gilles
• Application Number:
  US14/580,142
• Publication Number:
  US 20150181271A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/25875 involving end-user authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; arrangements for secret or secure communication including means for verifying the identity or authority of a user of the system H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

It is provided a method for providing content for a video. The method includes steps of receiving, from a client device, a message comprising a first content identifier uniquely identifying a first piece of content for the video and a first relevancy score associated with the first piece of content, wherein the first piece of content and the first relevancy score are determined based on a user identifier that identifies a user and a video identifier that identifies the video; determining a second piece of content and a second relevancy score associated with the second piece of content based on the user identifier, the video identifier and playback context parameter including at least one of geographical location, device type and time; and if it is determined that the second relevancy score divided by computation cost for inlaying the second piece of content into the video is larger than the first relevancy score divided by computation cost for inlaying the first piece of content into the video, using the second piece of content for the video.

Claims

1. A method for providing content for a video, comprising:

receiving, from a client device, a message comprising a first content identifier uniquely identifying a first piece of content for the video and a first relevancy score associated with the first piece of content, wherein the first piece of content and the first relevancy score are determined based on a user identifier that identifies a user and a video identifier that identifies the video;

determining a second piece of content and a second relevancy score associated with the second piece of content based on the user identifier, the video identifier and playback context parameter including at least one of geographical location, device type and time; and

if it is determined that the second relevancy score divided by computation cost for inlaying the second piece of content into the video is larger than the first relevancy score divided by computation cost for inlaying the first piece of content into the video, using the second piece of content for the video.

2. The method of the claim 1, wherein further comprising

receiving, from the client device, a request for the video, wherein the request comprises the user identifier and the video identifier;

and

determining the first piece of content based on the user identifier and the video identifier.

3. The method of the claim 1, wherein the message is in the form of URL, the step of using further comprising

modifying the URL by replacing the first content identifier with a second content identifier so as to redirect the client device to consume the second piece of content.

4. The method of the claim 1, wherein the first piece of content and the second piece of content are advertisement.

9. Computer program product downloadable from a communications network and/or stored in a computer-readable carrier and/or executable by a microprocessor, it comprises program code instructions for the execution of the method for providing targeted content according to claim 1, when it is executed on a computer.

10. Non-transitory computer-readable medium comprising a computer program product recorded thereon and capable of being run by a processor, including program code instructions for implementing the steps of a method according to claim 1.

5. A device for providing content for a video, comprising

a network interface for receiving, from a client device, a message comprising a first content identifier identifying a first piece of content for the video and a first relevancy score associated with the first piece of content, wherein the first piece of content and the first relevancy score are determined based on a user identifier that identifies a user and a video identifier that identifies the video;

and

a CPU for determining a second piece of content and a second relevancy score associated with the second piece of content based on the user identifier, the video identifier and playback context parameter including at least one of geographical location, device type and time; and

it is determined that the second relevancy score divided by computation cost for inlaying the second piece of content into the video is larger than the first relevancy score divided by computation cost for inlaying the first piece of content into the video, using the second piece of advertisement for the video.

6. The device of the claim 5, wherein the network interface is further used for receiving, from the client device, a request for the video, wherein the request comprises the user identifier and the video identifier;

and the CPU is further used for determining the first piece of content based on the user identifier and the video identifier.

7. The device of the claim 5, comprising the message is in the form of URL, the CPU is further used for modifying the URL by replacing the first content identifier with a second content identifier so as to redirect the client device to consume the second piece of content.

8. The device of the claim 5, wherein the first piece of content and the second piece of content are advertisement.