META CHANNEL MEDIA SYSTEM CONTROL AND ADVERTISEMENT TECHNOLOGY
First Claim
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1. A method of controlling a media system in handling advertisements, the method comprising:
- detecting an advertisement on a selected content channel being experienced by a user using a media system;
accessing, from electronic storage, advertisement preferences of the user;
selecting secondary content based on the accessed advertisement preferences of the user;
substituting the secondary content for the advertisement on the selected content channel; and
controlling the media system to output the secondary content instead of the advertisement.
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Abstract
Media system control technology, in which an advertisement on a selected content channel being experienced by a user using a media system is detected, advertisement preferences of the user are accessed from electronic storage, and secondary content is selected based on the accessed advertisement preferences of the user. The secondary content is substituted for the advertisement on the selected content channel, and the media system is controlled to output the secondary content instead of the advertisement.
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Citations
1 Claim
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1. A method of controlling a media system in handling advertisements, the method comprising:
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detecting an advertisement on a selected content channel being experienced by a user using a media system; accessing, from electronic storage, advertisement preferences of the user; selecting secondary content based on the accessed advertisement preferences of the user; substituting the secondary content for the advertisement on the selected content channel; and controlling the media system to output the secondary content instead of the advertisement.
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Specification