AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS

• US 20150206349A1
• Filed: 08/22/2013
• Published: 07/23/2015
• Est. Priority Date: 08/22/2012
• Status: Abandoned Application

• Current Assignee: Snaps Media, Inc.
• Original Assignee: GoldRun Corporation
• Inventors: Rosenthal, Vivian, Bone, Steven Austin, Rakovitsky, Dmitry
• Application Number:
  US14/423,055
• Publication Number:
  US 20150206349A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06V 20/30 in albums, collections or shared content, e.g. social network photos or video
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 23/632 for displaying or modifying preview images prior to image capturing, e.g. variety of image resolutions or capturing parameters
• CPC Class Codes: H04N 23/661 Transmitting camera control signals through networks, e.g. control via the Internet
• CPC Class Codes: H04N 5/262 Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects

Abstract

The AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS (“ARV”) provides a photo driven ad-platform that transforms digital media placements into immersive and immediately shareable brand-consumer engagements via GPS-linked virtual photo components instantiated on a user mobile device. Within embodiments, users may create and share photographs augmented with brands or other images and accompanying messages on various social networks using their Smartphones or tablets to earn rewards. In one implementation, merchants and/or advertisers may populate the mobile augmented reality space as fans and consumers may share their photos on social networks and spread the word virally.

Claims

1. An augmented reality content management apparatus, comprising:

a computing processor; and

a memory disposed in communication with the computing processor, and storing computing processor-executable instructions, said processor-executable instructions executable by the computing processor to;

obtain and store a plurality of augmented reality overlays based on sponsor provided graphic content from a server;

obtain an augmented reality photo generation request upon instantiating an augmented reality photo generation client component on a user device;

determine a geo-location of the user device;

determine an augmented reality overlay from the stored plurality of augmented reality overlays based on the geo-location of the user device;

inject the augmented reality overlay on top of a captured reality scene within a camera component at the user device;

generate an augmented reality photo including the captured reality scene and the augmented reality overlay;

obtain a social sharing request for sharing the generated augmented reality photo with a social media platform;

generate a social sharing message including the generated augmented reality photo;

send the social sharing message including the generated augmented reality photo to a social media platform; and

receive sponsor provided reward notification in response to the social sharing message.

2. The apparatus of claim 1, wherein the sponsor provided graphic content includes any of an advertisement of a merchant, a virtual store product, a cartoon avatar image and publisher content.

3. The apparatus of claim 1, wherein the augmented reality overlay comprises any of a static banner, a 3D static object, video, audio, text, and interactive 3D augmented reality.

4. The apparatus of claim 1, wherein the augmented reality overlay comprises a desired altitude including any of a floor number and a unit measurement.

5. The apparatus of claim 1, wherein the augmented reality overlay comprises any of an indoor location and an outdoor location of the geo-location.

6. The apparatus of claim 1, wherein the plurality of augmented reality overlays is stored at a local library of the user device.

7. The apparatus of claim 1, wherein the user device comprises any of a Smartphone, a Tablet computer, a laptop and a desktop.

8. The apparatus of claim 1, wherein the augmented reality photo generation request is obtained upon a user tapping on a camera component via a touchscreen user interface of the user device.

9. The apparatus of claim 1, wherein the user device has a global positioning system component.

10. The apparatus of claim 1, wherein the determined augmented reality overlay is tagged with the geo-location.

11. The apparatus of claim 1, wherein the determined augmented reality overlay contains content related to the geo-location.

12. The apparatus of claim 1, wherein the determined augmented reality overlay contains a paid advertisement sponsored by a merchant, and the merchant specifies the augmented reality overlay to be associated with the geo-location.

13. The apparatus of claim 1, wherein the generated augmented reality photo includes a view of the augmented reality overlay placed on top of the physical scene.

14. The apparatus of claim 1, wherein the social media platform comprises any of Facebook, Twitter and Tumblr.

15. The apparatus of claim 1, wherein the social media platform comprises an augmented reality photo sharing platform.

16. The apparatus of claim 1, wherein the processor-executable instructions are further executable by the computing processor to:

query for available augmented reality overlays tagged within a proximity of the geo-location of the user device.

17. The apparatus of claim 1, wherein the processor-executable instructions are further executable by the computing processor to:

provide a list of available augmented reality overlays to a user via the user device.

18. The apparatus of claim 1, wherein the processor-executable instructions are further executable by the computing processor to:

obtain a user selection of the augmented reality overlay; and

store the user selection as reflecting user interests.

19. The apparatus of claim 1, wherein the processor-executable instructions are further executable by the computing processor to:

receive social media activities related to the social sharing message, wherein the social media activities comprises any of a like, a comment, and a repost.

20. The apparatus of claim 1, wherein the social sharing message comprise a photostrip of multiple augmented reality photos.

21-246. -246. (canceled)