Methods And Apparatus for Targeted Advertising During Communication Through Communication Provider

• US 20150213490A1
• Filed: 01/28/2014
• Published: 07/30/2015
• Est. Priority Date: 01/28/2014
• Status: Abandoned Application

• Current Assignee: Artases Oikonomidis
• Original Assignee: Artases Oikonomidis
• Inventors: OIKONOMIDIS, Artases
• Application Number:
  US14/166,851
• Publication Number:
  US 20150213490A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/1097 for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]
• CPC Class Codes: H04L 67/141 Setup of application sessions admission control or resource allocation in data switching networks H04L47/70
• CPC Class Codes: H04L 67/143 Termination or inactivation of sessions, e.g. event-controlled end of session
• CPC Class Codes: H04L 67/306 User profiles

Abstract

Methods, apparatus and computer-readable medium for providing advertising content by a communication network entity. A rendering characteristic associated with a communication device can be obtained and an electronic media advert formatted based on the obtained rendering characteristic. The formatted electronic media advert can then be transmitted to the communication device. The electronic media advert can be selected based on obtained subscriber information of the callers and the selected electronic media advert transmitted to a communication device of one or both of the subscribers.

Claims

1. A method for providing advertising content by a communication network entity, the method comprising:

obtaining a rendering characteristic associated with a communication device;

formatting an electronic media advert based on the obtained rendering characteristic; and

transmitting, by the communication network entity, the formatted electronic media advert to the communication device.

2. The method of claim 1, further comprising causing the formatted electronic media advert to be displayed on said communication device in response to a communication session being initiated, ongoing, and/or ending between said communication device and another communication device.

3. The method of claim 2, wherein said communication session comprises at least one of a video call, text messaging, or voice call.

4. The method of claim 3, further comprising in response to initiation of said communication session causing the formatted electronic media advert to be displayed on said communication device in place of or in conjunction with at least a portion of a communication session user interface for managing the communication session on the communication device.

5. The method of claim 3, further comprising in response to establishing said communication session, causing said formatted electronic advert to be substantially hidden or removed from display.

6. The method of claim 1, wherein obtaining a rendering characteristic associated with a communication device comprises obtaining a rendering characteristic based on at least one of model device “

type” and

screen size.

11. The method of claim 2 further comprising integrating said electronic media advert in at least one of a voice call user interface, video call user interface, SMS user interface of the communication device.

12. The method of claim 1 further comprising;

receiving a communication attempt from a first communication device of a first subscriber to at least a second communication device of a second subscriber;

obtaining first subscriber information relating to the first subscriber and second subscriber information related to the second subscriber;

selecting said electronic media advert based on the obtained first and second subscriber information;

wherein obtaining a rendering characteristic associated with a communication device comprises obtaining a rendering characteristic associated with at least one of said first and second communication devices; and

wherein transmitting, by the communication network entity, the formatted electronic media advert to the communication device comprises transmitting, by the communication network entity, the selected electronic media advert to said at least one of the first and second communication devices.

7. The method of claim, wherein obtaining a rendering characteristic comprises receiving a user selection of at least one of size, resolution, type;

and selecting a rendering characteristic corresponding to said user selection.

8. The method of claim 7, further comprising converting said electronic media advert based on a user selection.

9. The method of claim 8, wherein converting said electronic media advert based on a user selection comprises converting said electronic media advert between one media type and another media type.

10. The method of claim 10, wherein said one media type comprises audio media and said another media type comprises visual media.

13. A method for providing advertising content by a communication network entity comprising:

receiving a communication attempt from a communication device of a first subscriber to at least a communication device of a second subscriber;

obtaining first subscriber information relating to the first subscriber and second subscriber information related to the second subscriber;

selecting an electronic media advert based on the obtained first and second subscriber information; and

transmitting, by the communication network entity, the selected electronic media advert to at least one of the first and second communication devices.

14. The method of claim 13 further comprising

obtaining a rendering characteristic associated with said at least one of the first and second communication devices;

formatting an electronic media advert based on the obtained rendering characteristic; and

wherein transmitting, by the communication network entity, the selected electronic media advert to at least one of the first and second communication devices comprises transmitting, by the communication network entity, the formatted electronic media advert to said at least one of the first and second communication devices.

15. The method of claim 14, wherein said first subscriber information comprises at least one of a first profile and first telephone number, and wherein said second subscriber information comprises at least one of a second profile and second telephone number.

16. The method of claim 15, further comprising determining similar/same/matching subscriber information between said subscriber profile information among two or more subscriber profiles, and selecting the electronic media advert based on the determined similar/same/matching subscriber information.

17. The method of claim 15, wherein said communication attempt comprises at least one of a SMS communication attempt, a video call communication attempt, a voice call communication attempt, and a chat messaging communication attempt.

18. An apparatus for providing advertising content, apparatus comprising:

at least one processor operably connectable to at least one communication device;

a data bus coupled to said at least one processor;

a computer-usable medium embodying computer program code, said computer usable medium being coupled to said data bus; and

said computer program code comprising instructions executable by said processor and configured for;

obtaining a rendering characteristic associated with at least one communication device;

formatting an electronic media advert based on the obtained rendering characteristic; and

transmitting, by the communication network entity, the formatted electronic media advert to the at least one communication device.

19. The apparatus of claim 18, said computer program code comprising additional instructions executable by said processor and configured for:

causing the formatted electronic media advert to be displayed on said communication device in response to a communication session being initiated, ongoing, and/or ending between said communication device and another communication device.