SELECTING SEARCH QUERIES FOR DISPLAY WITH DATA ASSOCIATED WITH SEARCH TERMS

• US 20150227539A1
• Filed: 04/27/2012
• Published: 08/13/2015
• Est. Priority Date: 04/27/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Tan, Qifeng
• Granted Patent: US 10,019,455 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/168 Details of user interfaces specifically adapted to file systems, e.g. browsing and visualisation, 2d or 3d GUIs query results presentation G06F16/156
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues

Abstract

A method performed by one or more processing devices, comprising: receiving a request for data associated with search terms; identifying, in a storage device, the data associated with the search terms; identifying search queries associated with the search terms; determining amounts of advertising revenue for at least a plurality of the search queries; and selecting, from the plurality of the search queries and based on the amounts of advertising revenue, one or more search queries for display with the data associated with the search terms.

Claims

1. A method performed by one or more processing devices, comprising:

receiving a request for data associated with search terms;

identifying, in a storage device, the data associated with the search terms;

identifying search queries associated with the search terms;

determining amounts of advertising revenue for at least a plurality of the search queries; and

selecting, from the plurality of the search queries and based on the amounts of advertising revenue, one or more search queries for display with the data associated with the search terms.

2. The method of claim 1, wherein selecting the one or more search queries comprises:

selecting, from the plurality of the search queries, one or more search queries associated with increased amounts of advertising revenue relative to other amounts of advertising revenue for other of the plurality of the search queries.

3. The method of claim 1, further comprising:

generating data for a graphical user interface that comprises;

a visual representation of the data associated with the search terms juxtaposed to a visual representation of the one or more search queries selected from the plurality of the search queries; and

transmitting the data for the graphical user interface to a client device.

4. The method of claim 1, wherein determining comprises:

for at least one search query in the plurality of the search queries;

obtaining one or more search results for the at least one search query;

determining advertisements displayed with the one or more search results;

determining amounts of advertising revenue attributable to the advertisements; and

summing the amounts of advertising revenue attributable to the advertisements.

5. The method of claim 3, wherein the visual representation of the data associated with the search terms comprises a map.

6. The method of claim 1, further comprising:

searching, based on contents of the request, for the search queries associated with the search terms;

wherein identifying the search queries associated with the search terms comprises;

identifying, based on searching, the search queries associated with the search terms.

7. A system comprising:

one or more processing devices operative to perform operations comprising;

receiving a request for data associated with search terms;

identifying, in a storage device, the data associated with the search terms;

identifying search queries associated with the search terms;

determining amounts of advertising revenue for at least a plurality of the search queries; and

selecting, from the plurality of the search queries and based on the amounts of advertising revenue, one or more search queries for display with the data associated with the search terms.

8. The system of claim 7, wherein selecting the one or more search queries comprises:

selecting, from the plurality of the search queries, one or more search queries associated with increased amounts of advertising revenue relative to other amounts of advertising revenue for other of the plurality of the search queries.

9. The system of claim 7, wherein the operations further comprise:

generating data for a graphical user interface that comprises;

a visual representation of the data associated with the search terms juxtaposed to a visual representation of the one or more search queries selected from the plurality of the search queries; and

transmitting the data for the graphical user interface to a client device.

10. The system of claim 7, wherein determining comprises:

for at least one search query in the plurality of the search queries;

obtaining one or more search results for the at least one search query;

determining advertisements displayed with the one or more search results;

determining amounts of advertising revenue attributable to the advertisements; and

summing the amounts of advertising revenue attributable to the advertisements.

11. The system of claim 9, wherein the visual representation of the data associated with the search terms comprises a map.

12. The system of claim 7, wherein the operations further comprise:

searching, based on contents of the request, for the search queries associated with the search terms;

wherein identifying the search queries associated with the search terms comprises;

identifying, based on searching, the search queries associated with the search terms.

13. One or more machine-readable media configured to store instructions that are executable by one or more processing devices to perform operations comprising:

receiving a request for data associated with search terms;

identifying, in a storage device, the data associated with the search terms;

identifying search queries associated with the search terms;

determining amounts of advertising revenue for at least a plurality of the search queries; and

selecting, from the plurality of the search queries and based on the amounts of advertising revenue, one or more search queries for display with the data associated with the search terms.

14. The one or more machine-readable media of claim 13, wherein selecting the one or more search queries comprises:

selecting, from the plurality of the search queries, one or more search queries associated with increased amounts of advertising revenue relative to other amounts of advertising revenue for other of the plurality of the search queries.

15. The one or more machine-readable media of claim 13, wherein the operations further comprise:

generating data for a graphical user interface that comprises;

a visual representation of the data associated with the search terms juxtaposed to a visual representation of the one or more search queries selected from the plurality of the search queries; and

transmitting the data for the graphical user interface to a client device.

16. The one or more machine-readable media of claim 13, wherein determining comprises:

for at least one search query in the plurality of the search queries;

obtaining one or more search results for the at least one search query;

determining advertisements displayed with the one or more search results;

determining amounts of advertising revenue attributable to the advertisements; and

summing the amounts of advertising revenue attributable to the advertisements.

17. The one or more machine-readable media of claim 15, wherein the visual representation of the data associated with the search terms comprises a map.

18. The one or more machine-readable media of claim 13, wherein the operations further comprise:

searching, based on contents of the request, for the search queries associated with the search terms;

wherein identifying the search queries associated with the search terms comprises;

identifying, based on searching, the search queries associated with the search terms.