LIVE BRANDED DYNAMIC MAPPING

• US 20150241238A1
• Filed: 02/26/2015
• Published: 08/27/2015
• Est. Priority Date: 02/26/2014
• Status: Active Grant

• Current Assignee: Blazer And Flip Flops, Inc.
• Original Assignee: Blazer And Flip Flops, Inc.
• Inventors: Bass, Joshua David, Ziskind, Benjamin Harry, Sahadi, Scott Sebastian
• Granted Patent: US 9,448,085 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G01C 21/20 Instruments for performing navigational calculations G01C21/24, G01C21/26 take precedence
• CPC Class Codes: G01C 21/3492 employing speed data or traffic data, e.g. real-time or historical traffic control systems for road vehicles involving transmission of navigation instructions to the vehicle G08G1/0968
• CPC Class Codes: G01C 21/3641 Personalized guidance, e.g. limited guidance on previously travelled routes
• CPC Class Codes: G01C 21/3644 Landmark guidance, e.g. using POIs or conspicuous other objects
• CPC Class Codes: G01C 21/367 Details, e.g. road map scale, orientation, zooming, illumination, level of detail, scrolling of road map or positioning of current position marker
• CPC Class Codes: G01C 21/3673 Labelling using text of road map data items, e.g. road names, POI names
• CPC Class Codes: G01C 21/3676 Overview of the route on the road map
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70

Abstract

A live dynamic map that provides for increased convenience for a user at a venue is disclosed. The live dynamic map may be branded for a venue, shows points of interest and paths between locations, includes a messaging capability, and allows users to be social with one another as well as venue management. Live branded mapping may allow for similar engagement on a region-by-region, neighborhood-by-neighborhood, or even brand-by-brand basis. By engaging on a hyper-local level, the present mapping platform can better target user and payload delivering and improve upon business to consumer brand engagement.

Claims

1. A method for providing a map through a display, comprising:

providing a graphical image of a venue map through a display of a mobile device, the map including graphics that are not to scale and having latitude and longitude information associated with multiple points on the map;

providing a visual update of the user on the map as the user moves through the venue; and

providing a personalized message to the user regarding the venue based on user data collected while the user is in the venue.

2. The method of claim 1, wherein the personalized message is suggested itinerary.

3. The method of claim 1, wherein the personalized message is a suggested route, the route determined based on dynamically updated congestions of people detected within the venue.

4. The method of claim 1, further comprising dynamically updating points of interest in map based on changes occurring within the venue.

5. The method of claim 1, further comprising providing a location of a hardware sensor on the map provided in the mobile device display.

6. The method of claim 1, wherein the latitude and longitude information are converted to map points using a series of markers on the map with known latitude and longitude location.

7. The method of claim 6, wherein the conversion from latitude and longitude information to points on a map utilizes three markers that are closest to a latitude and longitude point.

8. The method of claim 6, wherein the conversion from latitude and longitude information to points on a map utilizes a plurality of markers that are closest to a latitude and longitude point, wherein marker information is weighted based on the distance it is from a latitude and longitude point.

9. A device for providing a map through a display, comprising:

a display within the device;

memory within the device;

a processor within the device, the processor executing instructions stored in memory to provide a graphical image of a venue map through a display of a mobile device, the map including graphics that are not to scale and having latitude and longitude information associated with multiple points on the map, provide a visual update of the user on the map as the user moves through the venue, and provide a personalized message to the user regarding the venue based on user data collected while the user is in the venue.

10. The device of claim 9, wherein the personalized message is suggested itinerary.

11. The device of claim 9, wherein the personalized message is a suggested route, the route determined based on dynamically updated congestions of people detected within the venue.

12. The device of claim 9, the processor executing instructions stored in memory to dynamically update points of interest in map based on changes occurring within the venue.

13. The device of claim 9, the processor executing instructions stored in memory to provide a location of a hardware sensor on the map provided in the mobile device display.

14. The device of claim 9, wherein the latitude and longitude information are converted to map points using a series of markers on the map with known latitude and longitude location.

15. The device of claim 14, wherein the conversion from latitude and longitude information to points on a map utilizes three markers that are closest to a latitude and longitude point.

16. The device of claim 14, wherein the conversion from latitude and longitude information to points on a map utilizes a plurality of markers that are closest to a latitude and longitude point, wherein marker information is weighted based on the distance it is from a latitude and longitude point.