Method for Passive Mining of Usage Information In A Location-Based Services System
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Abstract
A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.
15 Citations
26 Claims
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1-6. -6. (canceled)
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7. A computer-implemented method comprising:
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receiving, at a computer system and from a first client computing device, a first request for the computer system to host first product information and first restaurant information for a first group of restaurants; storing, by the computer system, the first product information and the first restaurant information in association with the first group of restaurants, wherein the first product information identifies, at least, first products offered by the first group of restaurants, wherein the first restaurant information identifies, at least, first locations of restaurants in the first group of restaurants; receiving, at the computer system and from a second client computing device, a second request for the computer system to host second product information and second restaurant information for a second group of restaurants, wherein the first group of restaurants is different from the second group of restaurants; storing, by the computer system, the second product information and the second restaurant information in association with the second group of restaurants, wherein the second product information identifies, at least, second products offered by the second group of restaurants, wherein the second restaurant information identifies, at least, second locations of restaurants in the second group of restaurants; receiving, at the computer system and from a mobile computing device, a request for a product, wherein the request includes information that identifies the product and a location of the mobile computing device; selecting, by the computer system, a particular restaurant to use for the request based, at least in part, on (i) the product identified in the request, (ii) the location of the mobile computing device, (iii) the first product information and the first restaurant information stored by the computer system, and (iv) the second product information and the second restaurant information stored by the computer system; and using, by the computer system, the particular restaurant to process the request from the mobile computing device. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A computer system comprising:
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one or more restaurant interfaces that are programmed to receive requests, from computing devices associated with restaurants, to host product information and restaurant information for a plurality of groups of restaurants; one or more data storage devices that are programmed to store the product information and the restaurant information for the plurality of groups of restaurants, wherein the product information identifies, at least, products offered by the each of the plurality of groups of restaurants, wherein the restaurant information identifies, at least, locations of restaurants in each of the plurality of groups of restaurants; one or more mobile device interfaces that are programmed to receive requests for products from mobile computing devices, wherein the requests includes information that identifies the products and locations of the mobile computing devices; and a location-based request subsystem that is programmed to (i) select a particular restaurant to use for each of the requests based, at least in part, on the products identified in the requests, the locations of the mobile computing devices, the stored product information, and the stored restaurant information, and (ii) use the particular restaurants to process the requests from the mobile computing devices. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification