Dynamic Interactive Advertisement Insertion

• US 20150304698A1
• Filed: 04/21/2014
• Published: 10/22/2015
• Est. Priority Date: 04/21/2014
• Status: Abandoned Application

• Current Assignee: EyeSee, Lda
• Original Assignee: EyeSee, Lda
• Inventors: Redol, Joao Vasco de Oliveira
• Application Number:
  US14/257,834
• Publication Number:
  US 20150304698A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: G11B 27/10 Indexing; Addressing; Timing or synchronising; Measuring tape travel
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring

Abstract

A technology for an advertisement insertion system that is operable to dynamically inserting an advertisement into video content. One or more viable advertisement insertion areas (VAIAs) can be determined in a video content using advertisement criteria. One or more advertisements can be for inserting into the video content. The one or more VAIAs can be determined to insert the one or more selected advertisements into the video content. The one or more advertisements can be inserted at the one or more determined VAIAs into the video content.

Claims

1. An advertisement insertion system for dynamically inserting an advertisement into video content, the advertisement insertion system comprising:

an AdFinder module configured to discover one or more viable advertisement insertion areas (VAIAs) in a video content using advertisement criteria;

an Ad Format module configured to;

select one or more advertisements to insert into the video content; and

determine the one or more VAIAs compatible with the selected advertisements; and

an AdEmbedder module configured to overlay the one or more selected advertisements onto the one or more compatible VAIAs in the video content.

2. The advertisement insertion system of claim 1, further comprising an AdForm module configured to construct a feedback form using feedback form criteria.

3. The advertisement insertion system of claim 2, wherein the AdForm Module is further configured to receive user input, using a graphical user interface, for selecting the feedback form criteria.

4. The advertisement insertion system of claim 3, wherein the AdForm Module is configured to:

receive user feedback for the feedback form using a graphical user interface; and

distribute a reward or coupon to a user when the user feedback is received for the feedback form.

5. The advertisement insertion system of claim 1, further comprising the AdFormat module configured to determine a sequence of the one or more advertisements, wherein the one or more advertisements are linear advertisements and non-linear advertisements.

6. The advertisement insertion system of claim 1, wherein the advertisement criteria include:

an advertisement minimum exposure time;

a VAIA size range; and

a number of VAIAs simultaneously available to insert advertisements.

7. The advertisement insertion system of claim 6, wherein the AdFinder module further comprise a graphical user interface configured to receive user input for selecting one or more the advertisement criteria.

8. The advertisement insertion system of claim 1, further comprising:

an AdInteractiveMenu module configured to determine interactive menu criteria of an interactive menu, wherein the interactive menu criteria include an interactive menu layout, a user interface layout, and display options for the interactive menu; and

the AdEmbedder module is further configured to insert the configured interactive menu into the video content.

9. The advertisement insertion system of claim 8, wherein the interactive menu is further configured to dynamically adjust the interactive menu based on the one or more advertisements to insert into the video content.

10. The advertisement insertion system of claim 8, wherein the interactive menu is further configured to receive user input, using a graphical user interface, for selecting one or more of the interactive menu criteria.

11. The advertisement insertion system of claim 8, wherein the interactive menu includes a watch the advertisement now option, a watch the advertisement later option, and a send the advertisement to a mobile device option.

12. A method for dynamically inserting an advertisement into video content at an advertisement insertion system, the method comprising:

determining one or more viable advertisement insertion areas (VAIAs) in a video content using advertisement criteria;

selecting one or more advertisements for inserting into the video content;

determining the one or more VAIAs to insert the one or more selected advertisements into the video content; and

inserting the one or more advertisements at the one or more determined VAIAs into the video content.

13. The method of claim 12, further comprising receiving, at a video player, an advertising sequence of linear advertisements and non-linear advertisements.

14. The method of claim 13, wherein the video player is a web-based video player.

15. The method of claim 13, wherein the advertising sequence includes:

a pre-roll advertisement video;

an advertisement video; and

a post-roll advertisement video,

wherein a pre-roll advertisement video, advertisements video, or a post-roll advertisement video contain advertisements inserted into the one or more VAIAs.

16. The method of claim 12, wherein the one or more advertisements are video content, web 3D objects, static images, or animated images.

17. The method of claim 12, further comprising aligning each advertisement with a center of each determined VAIA.

18. The method of claim 12, further comprising:

detecting a pending collision of an advertisement and a dominant object;

selecting, when the pending collision is detected, an other VAIA using priority criteria to insert the advertisement to avoid the pending collision; and

inserting the advertisement into the other VAIA to avoid the pending collision.

19. The method of claim 18, wherein the priority criteria for selecting the other VAIA includes:

a VAIA closest to an outer boundary of the pending collision area and closest to the previous viable area;

or

a VAIA with a largest viable area outside the outer boundary of the pending collision area.

20. The method of claim 12, further comprising:

detecting a pending collision of an advertisement and a relevant and dominant object in the video content;

adjusting a size of the VAIA of the advertisement during a collision to avoid a collision of the advertisement and a relevant and dominant object of the video content; and

readjusting the size of the VAIA to an initial size of the VAIA before the pending collision.

21. The method of claim 12, further comprising:

detecting a pending collision of an advertisement and a relevant and dominant object in the video content; and

traversing the advertisement through a dominant object.

22. The method of claim 12, further comprising:

selecting a VAIA is within boundaries of a relevant and dominant object; and

overlaying the advertisement in the VAIA while the relevant and dominant object is within frames of the video content.

23. The method of claim 22, wherein the inserted advertisement in the VAIA is centered relative to the boundaries of the relevant and dominant object.

24. The method of claim 12, further comprising:

detecting a pending collision of an advertisement and a relevant and dominant object in the video content;

removing the advertisement from the video content during the pending collision to avoid a collision of the advertisement and the dominant object; and

returning the advertisement to the VAIA when the relevant and dominant object has passed the VAIA.

25. The method of claim 12, further comprising adapting the advertisement to a perspective, a plane, a rotation, or a size of the VAIA.

26. A method for calculating a viable advertisement insertion area (VAIA) within video content at an advertisement insertion system, the method comprising:

receiving a video content at an advertisement insertion system;

analyzing one or more frames of the video content to determine one or more viable areas in the video content, wherein a viable area is an area with a size that is equal to or exceeds a threshold minimum advertisement area size and the area does not interfere with dominant objects in the video content;

correlating the viable areas with areas in the video content that remain unchanged or substantially unchanged for a minimum threshold number of frames; and

selecting one or more VAIAs to overlay one or more advertisement based the correlated viable areas.

27. The method of claim 26, further comprising selecting one or more VAIAs using placement criteria or using a threshold number of VAIAs that can be displayed simultaneously in a same portion of the video content.

28. The method of claim 26, further comprising rejecting viable areas that are below the threshold minimum advertisement area size.

29. The method of claim 26, wherein the viable area is an area in the video content that does not collide with a dominant and relevant object and does not compromise a action or motion of the video content.

30. The method of claim 26, further comprising analyzing the video content frame by frame to determine one or more viable areas in the video content.

31. The method from claim 30, further comprising:

analyzing only selected frames of the video content to determine one or more viable areas in the video content;

pairing corresponding areas of non-selected frames with viable areas of the selected frames;

correlating the paired viable areas with areas in the video content that remain unchanged or substantially unchanged for a minimum threshold number of frames; and

selecting one or more VAIAs to overlay one or more advertisement based the correlated viable areas.