FACILITATING DEMOGRAPHIC ASSESSMENT OF INFORMATION USING TARGETED LOCATION OVERSAMPLING

• US 20150324824A1
• Filed: 05/06/2014
• Published: 11/12/2015
• Est. Priority Date: 05/06/2014
• Status: Active Grant

• Current Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Original Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Meredith, Sheldon Kent, Austin, Mark, Fix, Jeremy
• Granted Patent: US 9,911,129 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Demographic assessment of information is facilitated using targeted location oversampling. In one example, a device determines mobile devices communicatively coupled to a base station device associated with a first defined region, wherein the first defined region is relative to a defined location of interest. The device can transmit a set of instructions to the mobile devices that instruct the mobile devices to power on respective location information components configured to transmit location information. The respective location information can be configured to transmit respective global positioning system information for the mobile devices. The device can also determine which ones of the mobile devices are within a second defined region based on respective location information received from the mobile devices.

Claims

1. A method, comprising:

determining, by a device comprising a processor, a set of mobile devices communicatively coupled to a base station device associated with a first defined region, wherein the first defined region is relative to a defined location of interest;

transmitting, by the device, a set of instructions to the set of mobile devices that instruct the set of mobile devices to power on respective location information components configured to transmit location information; and

determining, by the device, which ones of the set of mobile devices are within a second defined region based on respective location information received from the set of mobile devices.

2. The method of claim 1, wherein the respective location information components comprise respective components configured to transmit respective global positioning system information for the set of mobile devices.

3. The method of claim 2, wherein the determining the set of mobile devices comprises determining the set of mobile devices communicatively coupled to the base station device at a defined time.

4. The method of claim 3, wherein the defined time is a time associated with a retail event of interest.

5. The method of claim 4, wherein the retail event of interest comprises an advertisement campaign for a business located within the second defined region.

6. The method of claim 1, wherein the second defined region is located within a boundary of the first defined region.

7. The method of claim 1, further comprising:

determining, by the device, demographic information for respective identities associated with mobile devices of the set of mobile devices within the second defined region.

8. An apparatus, comprising:

a processor; and

a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising;

determining a set of mobile devices communicatively coupled to a base station device associated with a first region, wherein the first region is defined relative to a defined location of interest;

transmitting information that is to enable the set of mobile devices to activate respective location information components configured to transmit location information; and

determining which ones of the set of mobile devices are within a second region based on respective location information received from the set of mobile devices.

9. The apparatus of claim 8, wherein the respective location information components comprise respective components configured to transmit respective location information for the set of mobile devices.

10. The apparatus of claim 8, wherein the determining the set of mobile devices comprises determining the set of mobile devices communicatively coupled to the base station device at a defined time.

11. The apparatus of claim 10, wherein the defined time is a time associated with a retail event of interest.

12. The apparatus of claim 11, wherein the retail event of interest comprises an advertisement campaign for a business located within the second region.

13. The apparatus of claim 8, wherein the second region is located within a boundary of the first region.

14. The apparatus of claim 8, wherein the operations further comprise:

determining demographic information for respective identities associated with mobile devices of the set of mobile devices within the second region.

15. A computer-readable storage device storing computer-executable instructions that, in response to execution, cause a first device comprising a processor to perform operations, comprising:

determining a first region associated with an event of interest; and

identifying ones of a first set of mobile devices within the first region within a defined time period based on location information received from the first set of mobile devices, wherein the defined time period overlaps another time period for the event of interest, and wherein the location information is received in response to a signal controlling respective location information components of the first set of mobile devices to activate.

16. The computer-readable storage device of claim 15, wherein the operations further comprise:

determining a first set of demographic information for identities associated with the first set of mobile devices within the first region.

17. The computer-readable storage device of claim 16, wherein the operations further comprise:

determining whether a number of the ones of the first set of mobile devices associated with identities for which the first set of demographic information is determined satisfies a defined condition.

18. The computer-readable storage device of claim 17, wherein the operations further comprise:

based on determining that the number of the ones of the first set of mobile devices associated with the identities for which the first set of demographic information is determined fails to satisfy the defined condition;

sampling a second set of the mobile devices located within a second region that comprises the first region, wherein the sampling comprises generating information to enable the second set of the mobile devices to activate other respective location information components and transmit other respective location information;

identifying other ones of the second set of mobile devices within the first region within the defined time period; and

determining a second set of demographic information for other identities associated with the other ones of the second set of mobile devices within the first region.

19. The computer-readable storage device of claim 18, wherein the second region comprises a region covered by a base station device, and wherein the identifying further comprises identifying the other ones of the second set of mobile devices communicatively coupled to the base station device within the defined time period.

20. The computer-readable storage device of claim 15, wherein the operations further comprise:

initiating transmission of the first demographic information and the second demographic information associated with the event of interest.