ADVERTISING AND ENTERTAINMENT SYSTEM AND METHOD FOR VEHICLE OCCUPANTS
First Claim
1. A method of providing advertising to a target vehicle, said method comprising:
- detecting, by at least one sensor device coupled to a moving advertising vehicle, a parameter associated with the target vehicle while the target vehicle is moving and is in a vicinity of the advertising vehicle;
receiving, by at least one processor in communication with the at least one sensor device and a global positioning system (GPS) device, the detected parameter;
said at least one processor obtaining, from an advertising database, advertising content data pertaining to a topic that was determined from matching identification data to advertising correlation data in the advertising database, said identification data having been determined from matching the detected parameter to data in a personal database, said identification data being associated with the detected parameter, said topic being associated with the identification data;
determining, by the at least one sensor device and/or the GPS device in the advertising vehicle, vehicle data selected from the group consisting of a relative velocity of the advertising vehicle with respect to a velocity of the target vehicle, a relative position of the advertising vehicle with respect to a position of the target vehicle, and a combination thereof;
said at least one processor receiving the vehicle data; and
said at least one processor initiating display of the advertising content data on a display device in the advertising vehicle to display the advertising content data to the target vehicle in accordance with at least one display parameter that is based on the received vehicle data.
2 Assignments
0 Petitions
Accused Products
Abstract
A method and system of providing advertising to a moving target vehicle. At least one sensor device coupled to a moving advertising vehicle detecting a parameter associated with the moving target vehicle. The detected parameter is received by a global positioning system (GPS) device. Advertising content data pertaining to a topic associated with identification data is obtained. The topic was determined from matching identification data associated with the detected parameter to advertising correlation data. The identification data was determined from matching the detected parameter to data in a personal database. Vehicle data is determined by the at least one sensor device and/or the GPS device in the advertising vehicle. Display of the advertising content data is initiated on a display device in the advertising vehicle to display the advertising content data to the target vehicle according to at least one display parameter that is based on the vehicle data.
5 Citations
20 Claims
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1. A method of providing advertising to a target vehicle, said method comprising:
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detecting, by at least one sensor device coupled to a moving advertising vehicle, a parameter associated with the target vehicle while the target vehicle is moving and is in a vicinity of the advertising vehicle; receiving, by at least one processor in communication with the at least one sensor device and a global positioning system (GPS) device, the detected parameter; said at least one processor obtaining, from an advertising database, advertising content data pertaining to a topic that was determined from matching identification data to advertising correlation data in the advertising database, said identification data having been determined from matching the detected parameter to data in a personal database, said identification data being associated with the detected parameter, said topic being associated with the identification data; determining, by the at least one sensor device and/or the GPS device in the advertising vehicle, vehicle data selected from the group consisting of a relative velocity of the advertising vehicle with respect to a velocity of the target vehicle, a relative position of the advertising vehicle with respect to a position of the target vehicle, and a combination thereof; said at least one processor receiving the vehicle data; and said at least one processor initiating display of the advertising content data on a display device in the advertising vehicle to display the advertising content data to the target vehicle in accordance with at least one display parameter that is based on the received vehicle data. - View Dependent Claims (2, 3, 4, 5, 6)
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8. A system, comprising:
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a physically tangible storage medium storing computer readable program code; a display device in a moving advertising vehicle; at least one sensor device coupled to the advertising vehicle; a global positioning system (GPS) device in the advertising vehicle; and at least one processor in communication with the at least one sensor device and the GPS device, wherein the at least one processor is configured to execute the program code to perform a method of providing advertising to a target vehicle, said method comprising; detecting, by the at least one sensor device, a parameter associated with the target vehicle while the target vehicle is moving and is in a vicinity of the advertising vehicle; said at least one processor receiving the detected parameter; said at least one processor obtaining, from an advertising database, advertising content data pertaining to a topic that was determined from matching identification data to advertising correlation data in the advertising database, said identification data having been determined from matching the detected parameter to data in a personal database, said identification data being associated with the detected parameter, said topic being associated with the identification data; determining, by the at least one sensor device and/or the GPS device, vehicle data selected from the group consisting of a relative velocity of the advertising vehicle with respect to a velocity of the target vehicle, a relative position of the advertising vehicle with respect to a position of the target vehicle, and a combination thereof; said at least one processor receiving the vehicle data; and said at least one processor initiating display of the advertising content data on the display device to display the advertising content data to the target vehicle in accordance with at least one display parameter that is based on the received vehicle data. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer program product, comprising:
a physically tangible storage medium storing computer readable program code configured to be executed by a processor to implement a method for providing advertising to a target vehicle, said storage medium not being a signal, said method comprising; detecting, by at least one sensor device coupled to a moving advertising vehicle, a parameter associated with the target vehicle while the target vehicle is moving and is in a vicinity of the advertising vehicle; said at least one processor in communication with the at least one sensor device and a global positioning system (GPS) device receiving the detected parameter; said at least one processor obtaining, from an advertising database, advertising content data pertaining to a topic that was determined from matching identification data to advertising correlation data in the advertising database, said identification data having been determined from matching the detected parameter to data in a personal database, said identification data being associated with the detected parameter, said topic being associated with the identification data; determining, by the at least one sensor device and/or the GPS device in the advertising vehicle, vehicle data selected from the group consisting of a relative velocity of the advertising vehicle with respect to a velocity of the target vehicle, a relative position of the advertising vehicle with respect to a position of the target vehicle, and a combination thereof; said at least one processor receiving the vehicle data; and said at least one processor initiating display of the advertising content data on a display device in the advertising vehicle to display the advertising content data to the target vehicle in accordance with at least one display parameter that is based on the ascertained vehicle data. - View Dependent Claims (7, 16, 17, 18, 19, 20)
Specification