CONTENT-DRIVEN ADVERTISING NETWORK PLATFORM

• US 20150348125A1
• Filed: 03/31/2015
• Published: 12/03/2015
• Est. Priority Date: 05/29/2014
• Status: Abandoned Application

• Current Assignee: Contented Technologies Incorporated
• Original Assignee: Contented Technologies Incorporated
• Inventors: SCHMIDT, Juergen
• Application Number:
  US14/674,356
• Publication Number:
  US 20150348125A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

A method of automatically selecting a first advertisement for a product according to real time network actions is described. A first content thematically associated with a first advertisement is displayed to a visitor of a third party website. The first content may be free of any explicit reference to a brand or manufacturer of the product. A teaser for the product may be source indistinguishable to the user from other content teasers on the platform. Upon selection of a content teaser, the content is delivered together with the first advertisement. More than one content teaser may be provided for each piece of content and a set of pieces of content may be cycled for the first advertisement. The content teasers and the content pieces displayed may then be optimized based on click through rates.

Claims

1. A method of automatically selecting a first advertisement for a product according to real time network actions, the first advertisement to be provided over a network to a user, the method comprising:

obtaining a first content in response to a receipt of a request to market the product, wherein the first content includes information about a first topic related to the first advertisement;

receiving an association of the first content with the first advertisement;

receiving, by an automated processor, a request for the first content, wherein the request is based on a selection by the user of a first content teaser associated with the first content, and the selection by the user is made from a collection rendered to the user by a platform on the network; and

selecting, by the automated processor, based on the association, the first advertisement and providing the first content and the first advertisement.

2. The method of claim 1, wherein the network is the world wide web, and the platform on the network is an Internet platform.

3. The method of claim 1, further comprising:

receiving the first advertisement; and

creating the first content before the receiving of the association of the first content with the first advertisement.

4. The method of claim 1, wherein the first content has a thematic relationship to the first advertisement.

5. The method of claim 4, wherein the first content has an emotional impact relationship to the first advertisement.

6. The method of claim 1, wherein the first content teaser is linked to the first content via a URL.

7. The method of claim 6, wherein the URL is associated with the platform on the network.

8. The method of claim 1, wherein the automated processor is comprised of a server communicating over the network with the platform on the network.

9. The method of claim 1, further comprising after the selection of the first advertisement, providing the first content to the platform on the network.

10. The method of claim 1, further comprising:

providing a second content teaser to the user, the second content teaser being source indistinguishable to the user from other items of the collection rendered to the user by the platform on the network.

11. The method of claim 10, wherein the second content teaser is provided after the steps of claim 1.

12. The method of claim 10, wherein the second content teaser links to the first content.

13. The method of claim 10, wherein the second content teaser links to a second content different from the first content, the first content and the second content both associated with the first advertisement.

14. The method of claim 1, wherein the content comprises a written composition.

15. The method of claim 1, wherein the content comprises a video.

16. The method of claim 1, wherein the collection is a rendered page.

17. The method of claim 1, wherein the first content exists before the time of the receipt of the request to market the product.

18. The method of claim 1, wherein the first content is free of any explicit reference to a brand or manufacturer of the product.

19. The method of claim 1, wherein all the information in the first content is free of being slanted in favor of the product.

20. The method of claim 1, further comprising storing a user profile for the user based on the selection of the first content teaser.

21. The method of claim 1, wherein the product is a service.

22. The method of claim 1, further comprising:

tracking a number of user selections of the request for the first content based on user selection of the first content teaser;

tracking a number of user selections of the request for the first content based on user selection of a second content teaser;

determining an effectiveness of the first content teaser compared with the second content teaser; and

increasing a number of times a more effective teaser of the content teasers is caused to be displayed relative to a less effective teaser of the content teasers.

23. The method of claim 1, further comprising:

determining an advertisement click through rate in response to displaying the first content;

determining an advertisement click through rate in response to displaying of a second content, wherein the second content is associated with the first advertisement;

determining an effectiveness of the first content compared with an effectiveness of the second content; and

increasing a number of times a more effective content is caused to be displayed relative to a less effective content.