Audience Content Exposure Monitoring Apparatuses, Methods and Systems

• US 20160007083A1
• Filed: 06/10/2015
• Published: 01/07/2016
• Est. Priority Date: 11/07/2010
• Status: Active Grant

• Current Assignee: Symphony Advanced Media, Inc.
• Original Assignee: Symphony Advanced Media, Inc.
• Inventors: Gurha, Pyeush
• Granted Patent: US 10,142,687 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/4222 Remote control device emulator integrated into a non-television apparatus, e.g. a PDA, media center or smart toy remote control device for a television receiver integrated into a mobile phone H04M1/72415
• CPC Class Codes: H04N 21/42221 Transmission circuitry, e.g. infrared [IR] or radio frequency [RF]
• CPC Class Codes: H04N 21/437 Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server flow control in data networks H04L47/10; streaming protocols, e.g. RTP or RTCP, H04L65/65; scheduling or organising the servicing of application requests in data packet switching networks H04L67/60
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 : using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/6175 : involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02

Abstract

The Audience Content Exposure Monitoring Apparatuses, Methods and Systems (“ACEM”) transforms pulsing request (e.g., 1107), viewing status, purchase request, channel selection, survey request, sentiment request, atmospherics, social media posts, response events, data request and access token, app/device input monitoring, check-in, URL access, etc. inputs via ACEM components into atmospherics sampling record (e.g., 1106), ad contents (e.g., 1115), RT data/records, ad tags, media program, full page content outputs. In some embodiments, the ACEM provides a mobile metering system that configures the data collection of audience environment atmospherics to evaluate audience media exposure. In one implementation, the ACEM may employ media data collection technology using a combination of mobile device metering app and cloud hosted server side technology to determine when and how often a user mobile device should record and/or generate monitoring atmospherics of audience environment; and to determine what content the audience has been exposed to based on the collected monitoring data.

Claims

1. A pulse media consumption measuring apparatus, comprising:

a memory;

a processor disposed in communication with the memory, a plurality of processing instructions stored in the memory and when executed cause the processor to;

receive media program schedule listing data from a media network,

receive a user media program selection message from the user mobile device;

determine a status of the user mobile device;

send a first user atmospherics data sampling pulsing request to the user mobile device based on the status of the user mobile device;

receive a user atmospherics data package from the user mobile device,

the user atmospherics data package including multimedia data captured by the user mobile device and indicative of user engagement of media watching;

analyze the user atmospherics data package to obtain information indicative of user engagement of media watching relating to the user media program selection message;

revise a pulsing schedule with the user mobile device based on the information to produce a revised pulsing schedule; and

send a second user atmospherics data sampling pulsing request to the user mobile device based on the revised pulsing schedule.

2. The apparatus of claim 1, wherein the media program schedule listing data includes any of television broadcasting schedule, Internet TV program schedule, and recorded DVR program schedule.

3. The apparatus of claim 1, wherein the media network includes any of a TV network, an Internet broadcasting server and a non-live program server.

4. The apparatus of claim 1, wherein the status of the user mobile device includes any of the following:

active, power-off, sleep, and hibernation.

5. The apparatus of claim 1, wherein the user mobile device includes any of the following:

a Smartphone, a tablet, and a laptop.

6. The apparatus of claim 1, wherein the processor issues instructions to send an indication to the user mobile device to sleep until the status of the user mobile device shows active.

7. The apparatus of claim 1, wherein the processor issues instructions to send an indication to the user mobile device to reduce hibernation time.

8. The apparatus of claim 1, wherein the first user atmospherics data sampling pulsing request is sent based on the pulsing schedule.

9. The apparatus of claim 1, wherein the first user atmospherics data sampling pulsing request is sent on an ad hoc basis when the media program schedule listing data indicates a target day.

10. A pulse media consumption measuring, comprising:

a memory;

a processor disposed in communication with the memory, a plurality of processing instructions stored in the memory and when executed cause the processor to;

obtain a user mobile device identifier for a user mobile device;

monitor, via a mobile usage tracking entity, data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier;

parse the monitored data traffic to determine a web access request including a web address;

query a database of web page archives for a previously stored web page based on the web address;

obtain advertisement content associated with the previously stored web page when the previously stored web page is available at the database of web page archive;

send a query request including the web address to an external data source to query for advertisement content associated with the web address;

receive an indication of advertisement content associated with the web address from the external data source; and

store the advertisement content associated with the web address with the user mobile device identifier.

11. The apparatus of claim 10, wherein the data traffic is monitored via a mobile application instantiated on the user mobile device.

12. The apparatus of claim 10, wherein the data traffic is obtained via a mobile meter.

13. The apparatus of claim 10, wherein the web address includes a URL link.

14. The apparatus of claim 10, wherein the mobile usage tracking entity includes a proxy server.

15. The apparatus of claim 10, wherein the database of web page archives stores a plurality of web pages and advertisement content displayed on each web page from the plurality of the web pages.

16. The apparatus of claim 10, wherein the external data source includes a cloud.

17. The apparatus of claim 10, wherein the processor issues instructions to:

access a web page based on the web address;

obtain the web page; and

extract advertisement content from the web page.

18. A pulse media consumption measuring apparatus, comprising:

a memory;

a processor disposed in communication with the memory, a plurality of processing instructions stored in the memory and when executed cause the processor to;

receive a user device check-in indication from a check-in point at a location,

the user device check-in indication being originated upon a user device arriving within a proximity of the check-in point;

associate the user device with the check-in point and the location;

receive an atmospherics data package from the check-in point;

the atmospherics data package indicative of user engagement of media watching; and

analyze the atmospherics data package to produce information indicative of user engagement of media watching.

19. The apparatus of claim 18, wherein the user device communicates with the check-in point via any of near field communication (NFC) protocol, Bluetooth, Beacon or WiFi.

20. The apparatus of claim 18, wherein the processor issues instructions to:

periodically send a pulsing request to the user device;

receive a location indication from the user device in response to the pulsing request; and

disassociate the user device from the check-in point and the location when the location indication is different from the location of the check-in point.

21. A pulse media consumption measuring apparatus, comprising:

a memory;

a component collection in the memory, including;

a media identification component,

a processor disposed in communication with the memory, and configured to issue a plurality of processing instructions from the component collection stored in the memory,

wherein the processor issues instructions from the media identification component, stored in the memory, to;

obtaining media usage information;

parsing the obtained media usage information to determine atmospheric, payload and metadata regarding a user'"'"'s media usage;

attempting to determine content, channel and device usage from the parsed obtained media usage information;

determining mobile media usage by a user when detecting a URL click stream data obtained from proxy logs and identifying content, channel and device usage metadata by using proxy log information to query a media database to resolve the content information, and the proxy log information to discern the channel and device information;

determining connected media usage when detecting a tagged media library with matched panelist records having the content identified by source and time shift computations;

determining broadcast media usage when detecting atmospheric metadata capture;

determining any uncaptured content, channel and device usage metrics through a user survey.