Method and Apparatus for Interfacing Buyers With Products Depicted in a Video

• US 20160066051A1
• Filed: 05/11/2015
• Published: 03/03/2016
• Est. Priority Date: 08/29/2014
• Status: Active Grant

• Current Assignee: Allon Caidar, David Caidar
• Original Assignee: Allon Caidar, David Caidar
• Inventors: Caidar, Allon, Caidar, David
• Granted Patent: US 9,560,416 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4333 Processing operations in response to a pause request
• CPC Class Codes: H04N 21/440263 by altering the spatial resolution, e.g. for displaying on a connected PDA
• CPC Class Codes: H04N 21/440281 by altering the temporal resolution, e.g. by frame skipping television signal recording using magnetic recording on tape for reproducing at a rate different from the recording rate H04N5/783
• CPC Class Codes: H04N 21/45455 applied to a region of the image
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/47805 Electronic banking banking in general G06Q30/02
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program

Abstract

A method for capturing viewer attention concerning a product depicted in a color motion video display is provided wherein one or a chosen sequential plurality of image frames rendering the motion video on a display during a defined time period, includes highlighted portions of the video frame depicting products or services to attract the gaze and attention of the user wherein a provided user interface may be employed to request information about or order the product depicted in the highlighted portion of the display of the video.

Claims

1. A method of capturing viewer attention concerning a product depicted in a color motion video comprised of a plurality of sequentially displayed color image frames displayed on a video display at a rate of between 15 to 60 frames per second, comprising the steps of:

displaying for a duration of time of display, a chosen plurality of sequentially displayed color image frames rendering a first portion of each of said chosen plurality of image frames, which depicts a product or service, as a highlighted rendering thereof;

during said duration time of display, rendering a second portion of said chosen plurality of image frames, adjacent to or surrounding said first portion, un-highlighted;

during said duration of time of display, depicting a graphic interface on said display configured to allow said viewer to input a signal indicating an interest in said product or service depicted within said highlighted rendering of said first portion of each of said chosen plurality of image frames;

if a said signal is input, communicating to said viewer a graphic interface providing a means to request information or purchase said product or surface; and

if said signal is not input, upon cessation of said duration of time of display, resuming said motion video comprised said plurality of sequentially displayed color image frames.

2. The method of claim 1, wherein said highlighted rendering comprises altering pixel coloration or brightness of said first portion, relative to that of said second portion, during all or part of said duration of time of display thereof.

3. The method of claim 1 wherein said highlighted rendering additionally comprises enlarging only said first portion of each of said chosen plurality of sequentially displayed color image frames, from its size in an immediately previously displayed image frame displayed on said video display prior to a beginning of said duration of time of display, for said duration of time of display.

4. The method of claim 2 wherein said highlighted rendering additionally comprises enlarging only said first portion of each of said chosen plurality of sequentially displayed color image frames, from its size in an immediately previously displayed image frame displayed on said video display prior to a beginning of said duration of time of display, for said duration of time of display.

5. The method of claim 1 wherein graphic interface depicted on said display configured to allow said viewer to input a signal indicating an interest in said product or service, comprises said first portion of each of said plurality of sequentially displayed color image frames during said duration of time of display.

6. The method of claim 2 wherein graphic interface depicted on said display configured to allow said viewer to input a signal indicating an interest in said product or service, comprises said first portion of each of said plurality of sequentially displayed color image frames during said duration of time of display.

7. The method of claim 3 wherein graphic interface depicted on said display configured to allow said viewer to input a signal indicating an interest in said product or service, comprises said first portion of each of said plurality of sequentially displayed color image frames during said duration of time of display.

8. The method of claim 4 wherein graphic interface depicted on said display configured to allow said viewer to input a signal indicating an interest in said product or service, comprises said first portion of each of said plurality of sequentially displayed color image frames during said duration of time of display.

9. The method of claim 3 wherein said enlarging of only said first portion of each of said chosen plurality of sequentially displayed color images is accomplished by highlighting a perimeter edge of said first portion thereby rendering it larger.

10. The method of claim 7 wherein said enlarging of only said first portion of each of said chosen plurality of sequentially displayed color images is accomplished by highlighting a perimeter edge of said first portion thereby rendering it larger