Self-Service Channel Marketplace

• US 20160105701A1
• Filed: 12/15/2015
• Published: 04/14/2016
• Est. Priority Date: 06/29/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Patterson, James, Walk, Hunter Everett, Yong, Kuan Loong
• Granted Patent: US 9,467,724 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/739 in form of a video summary, e.g. the video summary being a video sequence, a composite still image or having synthesized frames
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04N 21/23109 by placing content in organized collections, e.g. EPG data repository details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/239 Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests hybrid fiber coaxial [HFC] networks for upstream channel allocation for video distribution H04L12/2801; flow control in data networks H04L47/10; real-time communication protocols in data switching networks H04L65/00; scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25875 involving end-user authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; arrangements for secret or secure communication including means for verifying the identity or authority of a user of the system H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/432 Content retrieval operation from a local storage medium, e.g. hard-disk details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/4332 by placing content in organized collections, e.g. local EPG data repository interfaces, Database management systems or updating for information retrieval G06F16/23; details of retrieval of video data and associated meta data in video database G06F16/739
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4756 : for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/4828 : for searching program descriptors retrieval of video data G06F16/739
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6582 : Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02

Abstract

A content hosting system allows content providers to create channels of video content and make them available to users in a marketplace. Users can search or browse for channels of interest, and selectively subscribe to channels. Users can also pay for the right to view premium videos in each channel. The system ranks channels according to the value provided. Generally, users will seek out and subscribe to the highest ranked channels that provide the greatest value. The ranking function allows different providers to compete for the subscriptions of users. Providers can observe their channel'"'"'s reception in the market by analyzing rankings and usage statistics to adjust channels to maximize channel performance. The system operator can also create bundled channels containing videos from multiple providers, and the resulting subscription revenue can be distributed to the various providers of the videos in the channel.

Claims

1. A computer system providing a self-service marketplace of subscription video channels comprising:

at least one computer processor; and

a non-transitory computer readable storage medium storing executable code, the code when executed by the computer processor causes the computer processor to create user interfaces comprising;

a content provider user interface comprising;

an option to create subscription channels based on videos controlled by content providers, each subscription channel comprising a plurality of videos accessible to subscribers paying a subscription price;

an option for each content provider to review performance data for their subscription channels; and

an option for each content provider to review performance data for subscription channels created by other content providers;

a subscriber user interface comprising;

a list of the subscription channels created by the content providers;

an option to submit subscription requests and payments of subscription prices for a subscription channel from the list of the subscription channels; and

an option for each subscribed channel to automatically renew or manually renew the subscription to the subscribed channel.

2. The computer system of claim 1, wherein responsive to receiving a selection of the option to review the performance data, the content provider user interface is updated to display:

a ranked list of the subscription channels.

3. The computer system of claim of claim 2, wherein the updated content provider user interface further displays an amount of time each subscriber spends watching the videos of the subscription channels.

4. The computer system of claim of claim 2, wherein the updated content provider user interface further displays for at least one of the subscription channels a total amount of subscribers over a period of time.

5. The computer system of claim of claim 2, wherein the updated content provider user interface further displays feedback of subscribers who have paid the subscription price for subscription channels, the feedback comprising user ratings, user comments, user help requests, and user fraud reports.

6. The computer system of claim 1, wherein the list of the subscription channels created by the content providers is a ranked list.

7. The computer system of claim 1, wherein the subscriber user interface further comprises an option to view all subscriptions including active subscriptions and inactive subscriptions, an option to view active subscriptions without the inactive subscriptions, and an option to view inactive subscriptions without the active subscriptions.

8. The computer system of claim 2, wherein the updated content provider user interface further displays a subscriber churn rate for at least one of the subscription channels, the subscriber churn indicative of an amount of time subscribers are maintaining their subscriptions to the subscription channels.

9. The computer system of claim 1, wherein responsive to receiving a selection of the option to create subscription channels the content provider user interface is updated, the updated content provider interface comprising:

a title area that receives a title of a subscription channel from the content provider;

a video area that receives a video for inclusion in the subscription channel from the content provider, dates that the video is available on the subscription channel for viewing, and an indication whether the video is free for the subscribers to view or whether a subscription fee is required for subscribers to view the video;

a subscription price area that receives a subscription price for the subscription channel from the content provider, the subscription price indicative of a cost required for subscribers to view videos of the subscription channel.

10. The computer system of claim 9, wherein the updated content provider interface further comprises:

a promotional area indicative of prizes available on the subscription channel;

an option for the content provider to customize a layout of the subscription channel; and

an advertisement option for the content provider to indicate whether to display advertisements in the subscription channel.

11. A computer program product comprising a non-transitory computer-readable storage medium storing executable code for providing a self-service marketplace of subscription video channels, the code comprising:

a content provider user interface comprising;

an option to create subscription channels based on videos controlled by content providers, each subscription channel comprising a plurality of videos accessible to subscribers paying a subscription price; and

an option for each content provider to review performance data for their subscription channels; and

an option for each content provider to review performance data for subscription channels created by other content providers;

a subscriber user interface comprising;

a list of the subscription channels created by the content providers;

an option to submit subscription requests and payments of subscription prices for a subscription channel from the list of the subscription channels; and

an option for each subscribed channel to automatically renew or manually renew the subscription to the subscribed channel.

12. The computer program product of claim 11, wherein responsive to receiving a selection of the option to review the performance data the content provider user interface is updated to display a ranked list of the subscription channels.

13. The computer program product of claim 12, wherein the updated content provider user interface further displays an amount of time each subscriber spends watching the videos of the subscription channels.

14. The computer program product of claim 12, wherein the updated content provider user interface further displays for at least one of the subscription channels a total amount of subscribers over a period of time.

15. The computer program product of claim 12, wherein the updated content provider user interface further displays feedback of subscribers who have paid the subscription price for subscription channels, the feedback comprising user ratings, user comments, user help requests, and user fraud reports.

16. The computer program product of claim 11, wherein the list of the subscription channels created by the content providers is a ranked list.

17. The computer program product of claim 11, wherein the subscriber user interface further comprises an option to view all subscriptions including active subscriptions and inactive subscriptions, an option to view active subscriptions without the inactive subscriptions, and an option to view inactive subscriptions without the active subscriptions.

18. The computer program product of claim 11, wherein the content provider user interface further displays a subscriber churn rate for at least one of the subscription channels, the subscriber churn indicative of an amount of time subscribers are maintaining their subscriptions to the subscription channels.

19. The computer program product of claim 11, wherein responsive to receiving a selection of the option to create subscription channels the content provider user interface is updated, the updated content provider interface comprising:

a title area that receives a title of a subscription channel from the content provider;

a video area that receives a video for inclusion in the subscription channel from the content provider, dates that the video is available on the subscription channel for viewing, and an indication whether the video is free for the subscribers to view or whether a subscription fee is required for subscribers to view the video;

a subscription price area that receives a subscription price for the subscription channel from the content provider, the subscription price indicative of a cost required for subscribers to view videos of the subscription channel.

20. The computer program product of claim 19, wherein the updated content provider interface further comprises:

a promotional area indicative of prizes available on the subscription channel;

an option for the content provider to customize a layout of the subscription channel; and

an advertisement option for the content provider to indicate whether to display advertisements in the subscription channel.