METHOD AND APPARATUS FOR PROVIDING SEARCH CAPABILITY AND TARGETED ADVERTISING FOR AUDIO, IMAGE, AND VIDEO CONTENT OVER THE INTERNET

• US 20160117729A1
• Filed: 01/06/2016
• Published: 04/28/2016
• Est. Priority Date: 07/20/2006
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Ho, Edwin
• Granted Patent: US 9,947,025 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24573 using data annotations, e.g. user-defined metadata
• CPC Class Codes: G06F 16/583 using metadata automatically derived from the content
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/685 using automatically derived transcript of audio data, e.g. lyrics speech recognition G10L15/00
• CPC Class Codes: G06F 16/7335 Graphical querying, e.g. query-by-region, query-by-sketch, query-by-trajectory, GUIs for designating a person/face/object as a query predicate end-user interface involving hot spots associated with the video H04N21/4725; end-user interface for selecting a Region of Interest H04N21/4728
• CPC Class Codes: G06F 16/78 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/784 the detected or recognised objects being people
• CPC Class Codes: G06F 16/7844 using original textual content or text extracted from visual content or transcript of audio data
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence

Abstract

The present invention provides an apparatus and method for extracting the content of a video, image, and/or audio file or podcast, analyzing the content, and then providing a targeted advertisement, search capability and/or other functionality based on the content of the file or podcast.

Claims

1. An apparatus comprising:

a communication module; and

a processor configured to;

transmit, via the communication module, a search request to an external electronic device;

receive advertisement content and non-advertisement content from the external electronic device in response to the search request; and

present, via a display operatively coupled with the processor, the advertisement content in relation with the non-advertisement content.

2. The apparatus of claim 1, wherein the search request comprises a keyword, and wherein the processor is configured to:

acquire the keyword from a voice or a text received as a user input.

3. The apparatus of claim 2, wherein the advertisement content comprises audio content, video content, or link information corresponding to the keyword.

4. The apparatus of claim 2, wherein the processor is configured to:

select the advertisement content from a plurality of advertisement contents based at least in part on the keyword.

5. The apparatus of claim 1, wherein the non-advertisement content comprises a plurality of image frames including a first image frame and a second image frame, and wherein the processor is configured to:

perform the presenting in relation with the first image frame; and

refrain from performing the presenting in relation with the second image frame.

6. The apparatus of claim 1, wherein the processor is configured to:

present, via the display, a graphical indication indicative of the advertisement content.

7. The apparatus of claim 1, wherein the processor in configured to:

perform, as at least part of the presenting, a video function or an audio function using a corresponding one of the advertisement content and the non-advertisement content.

8. The apparatus of claim 1, wherein the function comprises a first function and a second function, and wherein the processor in configured to:

perform, as at least part of the presenting, the first function using the advertisement content, and the second function using the non-advertisement content concurrently.

9. An apparatus comprising:

memory to store one or more advertisement contents and one or more non-advertisement contents;

a communication module; and

a processor configured to;

receive, via the communication module, a search request from an external electronic device;

select, via the memory, at least one advertisement content from the one or more advertisement contents, and at least one non-advertisement content from the one or more non-advertisement content, based at least in part on the search request; and

transmit the at least one advertisement content and the at least one non-advertisement content to the external electronic device as a response to the search request.

10. The apparatus of claim 9, wherein the processor is configured to:

select the at least one non-advertisement content based at least in part on meta data corresponding to at least part of the search request.

11. The apparatus of claim 10, wherein the processor is configured to:

perform speech-to-text conversion of the at least one non-advertisement content to generate descriptive data; and

generate the meta data based at least in part on the descriptive data.

12. The apparatus of claim 10, wherein the processor is configured to:

generate recognition data corresponding to an image object included in the non-advertisement content; and

generate the meta data based at least in part on the recognition data.

13. A method comprising:

receiving, at an electronic device including a processor and memory storing one or more advertisement contents and one or more non-advertisement contents, a search request from an external electronic device;

selecting, using the processor, at least one advertisement content from the one or more advertisement contents, and at least one non-advertisement content from the one or more non-advertisement contents in response to the search request; and

transmitting the at least one advertisement content and the at least one non-advertisement content to the external electronic device as a response to the search request.

14. The method of claim 13, wherein the selecting comprises:

search the at least one non-advertisement content from the one or more non-advertisement contents based at least in part on meta data corresponding to at least one keyword included in the search request.

15. The method of claim 13, wherein the selecting comprises:

generating recognition data corresponding to an image object included in the non-advertisement content; and

generating the meta data based at least in part on the recognition data.

16. The method of claim 13, wherein the selecting comprises:

performing speech-to-text conversion of the at least one non-advertisement content to generate descriptive data; and

generating the meta data based at least in part on the descriptive data.

17. The method of claim 16, wherein the selecting comprises:

identifying a relevant advertisement content based on the descriptive data.

18. The method of claim 13, wherein the transmitting comprises:

transmitting link information corresponding to a website providing additional information associated with the at least one advertisement content.

19. The method of claim 13, wherein the transmitting comprises:

adjusting a size, a resolution, or a location of the at least one advertisement content as suitable to be displayed at the external electronic device.

20. A non-transitory machine-readable storage device storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

transmitting, via a communication module operatively coupled with the processor, a search request to an external electronic device;

receiving advertisement content and non-advertisement content from the external electronic device in response to the search request; and

presenting, via a display operatively coupled with the processor, the advertisement content in relation with the non-advertisement content.