DISTRIBUTING MOBILE ADVERTISEMENTS

• US 20160117738A1
• Filed: 01/06/2016
• Published: 04/28/2016
• Est. Priority Date: 02/22/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: SHEN, Si, TOKUSEI, Kentaro, YAN, Weipeng Paul, NGUYEN, Giao, MILLER, Steve
• Granted Patent: US 10,380,651 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

Claims

1. A method of generating relevant promotional material for transmission to a device comprising:

generating, by one or more data processors, an advertisement for distribution comprising;

generating, by one or more data processors, an advertisement based on identified advertisement content; and

designating, by one or more data processors, the advertisement for use on a first platform;

receiving, by one or more data processors, a query for content from a device;

determining, by one or more data processors, device specific parameters for the device associated with the query, the device specific parameters including a parameter specifying a second platform associated with the device;

reformatting, by one or more data processors, the advertisement for the second platform, the reformatting including truncating text included in the identified advertisement content based on an advertiser constraint parameter related to display of the identified advertisement content to devices associated with the second platform;

selecting, by one or more data processors and based on the device specific parameters, the query, and the advertiser constraint parameter, the advertisement for display on the device; and

transmitting, by one or more data processors, search results and the selected advertisement for display on the device responsive to the query.

2. The method of claim 1, wherein the query includes an IP address associated with a telecommunications carrier of the device and the advertiser constraint parameter includes a carrier identity.

3. The method of claim 1, wherein the advertiser constraint parameter includes a device model identifier.

4. The method of claim 1, wherein the advertiser constraint parameter includes a device display language identifier.

5. The method of claim 1, wherein the advertisement is stored in an advertisement database, the advertisement classified according to a carrier identity.

6. The method of claim 1, wherein the advertiser constraint parameter is selected from a group consisting of a wireless carrier, a device model, a device maker, or a supported device display language.

7. The method of claim 1, wherein the advertiser constraint parameter is automatically selected.

8. The method of claim 1, wherein the second platform is a mobile platform.

9. The method of claim 1, wherein the first platform is a non-mobile platform.

10. A system for generating relevant promotional material for transmission to a device comprising:

one or more data processors; and

one or more storage devices storing instructions that, when executed by the one or more data processors, cause the one or more data processors to perform operations comprising;

generating an advertisement based on identified advertising content;

designating the advertisement for a non-mobile platform;

receiving a query from a device, the query comprising device specific parameters for the device including a parameter specifying a mobile platform associated with the device;

reformatting the advertisement for the mobile platform associated with the device, the reformatting including truncating text included in the identified advertising content based on an advertiser constraint parameter related to presentation of the identified advertising content to devices associated with the mobile platform; and

transmitting search results and the reformatted advertisement for display on the device responsive to the query.

11. The system of claim 10, wherein the advertiser constraint parameter includes a device model identifier.

12. The system of claim 10, wherein the advertiser constraint parameter includes a device display language identifier.

13. The system of claim 10, wherein the advertisement is stored in an advertisement database, the advertisement classified according to a carrier identity.

14. The system of claim 10, wherein the one or more storage devices stores instructions that, when executed by the one or more data processors, cause the one or more data processors to perform operations further comprising:

determining an IP address associated with a telecommunications carrier of the device;

receiving the advertiser constraint parameter of a carrier identity; and

selecting the advertisement based on the device specific parameters, the device specific parameters further including a wireless carrier, a device model, a device maker, and a supported device display language.

15. A non-transitory computer readable storage device storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

generating an advertisement for distribution to a device, wherein generating comprises;

generating the advertisement based on identified advertisement content; and

designating the advertisement for use on a first device platform;

receiving a query for content from a device, the query including a device specific parameter for the device;

determining an advertiser constraint parameter for a different platform matches the device specific parameter for a device platform of the device;

reformatting the advertisement for the different platform from the first device platform based on the device specific parameter, the reformatting including truncating text included in the identified advertisement content based on the advertiser constraint parameter related to display of the identified advertisement content to devices associated with the different platform; and

transmitting search results and the reformatted advertisement for display on the device responsive to the query and the devices platform of the device matching the different platform of the advertiser constraint parameter.

16. The non-transitory computer readable storage device of claim 15, wherein reformatting the advertisement is further based on a parameter indicative of a markup language supported by the device of the device specific parameters.

17. The non-transitory computer readable storage device of claim 15, wherein the advertisement is stored in an advertisement database, the advertisement classified according to a carrier identity.

18. The non-transitory computer readable storage device of claim 15 storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations further comprising:

determining an IP address associated with a telecommunications carrier of the device;

receiving the advertiser constraint parameter of a carrier identity; and

selecting the advertisement based on the device specific parameters, the device specific parameters further including a wireless carrier, a device model, a device maker, and a supported device display language.

19. The non-transitory computer readable storage device of claim 15, wherein the advertiser constraint parameter includes a device model identifier and a device display language identifier.

20. The non-transitory computer readable storage device of claim 15, wherein the first device platform is a non-mobile platform and the different platform is a mobile platform.