Method of Providing Advertising Services and Electronic Device Adapted to the Same
First Claim
1. An electronic device comprising:
- a communication unit configured to receive viewing information from at least one client and advertising schedule information from at least one broadcast server;
a controller configured to analyze an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determine at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content, according to the effectiveness analyzed; and
a storage unit configured to store at least one of the viewing information, the advertisement schedule information, and information about at least one advertisement content item.
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Accused Products
Abstract
A method of providing advertising services through broadcasts and an electronic device adapted to the method are provided. The electronic device includes: a communication unit for receiving viewing information from at least one client and advertising schedule information from at least one broadcast server; a controller for analyzing the effectiveness of advertising that can be expected when particular advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining a broadcasting time or a broadcast server that broadcasts the particular advertisement content, according to the analysis result; and a storage unit for storing the viewing information, the advertisement schedule information, or information about at least one advertisement content item.
26 Citations
18 Claims
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1. An electronic device comprising:
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a communication unit configured to receive viewing information from at least one client and advertising schedule information from at least one broadcast server; a controller configured to analyze an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determine at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content, according to the effectiveness analyzed; and a storage unit configured to store at least one of the viewing information, the advertisement schedule information, and information about at least one advertisement content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of providing advertising services comprising:
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receiving viewing information from at least one client; receiving advertising schedule information from at least one broadcast server; analyzing an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content; and transmitting, to the broadcast server determined, an advertising request for broadcasting the advertisement content during the broadcasting time determined. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A computer-readable recording medium storing software including instructions for executing a method of providing advertising services, wherein the method comprises:
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receiving viewing information from at least one client; receiving advertising schedule information from at least one broadcast server; analyzing an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content; and transmitting, to the broadcast server determined, an advertising request for broadcasting the advertisement content during the broadcasting time determined.
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Specification