METHOD AND APPARATUS FOR INTERACTIVE MOBILE OFFER SYSTEM USING TIME LOCATION FOR OUT-OF-HOME DISPLAY SCREENS
First Claim
1. A system for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:
- a) a location detection process server configured to receive current location information from said mobile device and determine a location of a nearest one of said at least one display screens, and determine whether the mobile device is within a predetermined range from said determined location;
b) a display content lookup server coupled to said location detection process server configured to determine if predetermined content exists which corresponds to content being displayed on a display screen at said determined location and said mobile device is determined to be within said predetermined range;
c) a screen management data server configured to operate in coordination with said location detection process server, said display content lookup server, and a related content server to cause said related content server to send data to said mobile device which is related to content being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range.
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Accused Products
Abstract
Content which is related to content being displayed on an out-of-home display screen is synchronized with content being shown on an out-of-home display screen. A mobile device operates to receive content which is related to the content being displayed on the out-of-home display screen. The system operates based on mobile device location, out-of-home display screen location and the time of day. Based on the time and locations, a server can determine what content is on the display screen and can therefore serve related content based on that to the mobile device. It works passively with periodic regular updates of the mobile device location or actively through the use of a button (touch screen, keyboard, etc.) on the mobile device to signal the server to check its location and therefore identifying which display screen the mobile device is near.
8 Citations
18 Claims
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1. A system for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:
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a) a location detection process server configured to receive current location information from said mobile device and determine a location of a nearest one of said at least one display screens, and determine whether the mobile device is within a predetermined range from said determined location; b) a display content lookup server coupled to said location detection process server configured to determine if predetermined content exists which corresponds to content being displayed on a display screen at said determined location and said mobile device is determined to be within said predetermined range; c) a screen management data server configured to operate in coordination with said location detection process server, said display content lookup server, and a related content server to cause said related content server to send data to said mobile device which is related to content being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range. - View Dependent Claims (4, 5, 6, 7)
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2. A method for providing content to a mobile device which is related to content on a display screen comprising:
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a) determining a location and content being displayed on the display screen; b) determining a location of the mobile device by receiving location information from said mobile device; c) if said determined display screen location and mobile device location are within a predetermined distance of each other, sending content to said mobile device which is related to content being displayed on said display screen. - View Dependent Claims (8)
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3. A method for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:
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a) receiving current location information from said mobile device; b) determining a location of a nearest one of said at least one display screens; c) determining whether the mobile device is within a predetermined range from said determined location; d) determining if predetermined content exists which corresponds to content being displayed on a display screen at said determined location; e) sending data to said mobile device which is related to said content being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range. - View Dependent Claims (9, 10, 11)
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12. A system for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:
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a) a location detection process server configured to receive current location information from said mobile device and determine a location of a nearest one of said at least one display screens, and determine whether the mobile device is within a predetermined range from said determined location; b) a video content lookup server coupled to said location detection process server configured to determine if predetermined content exists which corresponds to content being displayed on a display screen at said determined location and said mobile device is determined to be within said predetermined range; c) a screen management data server configured to operate in coordination with said location detection process server, said video content lookup server, a related content server and a streaming media server to cause said related content server to send data to said mobile device which is related to content from said streaming media server being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range, wherein said video content lookup server and said screen management data server operate to determine if said related content server includes data which is related to said content being streamed to said display screen at said determined location using a display ID corresponding to said display screen, a content ID corresponding to said content being streamed and a last start time corresponding to a time when said display screen first began playing said content being streamed to said display screen. - View Dependent Claims (14, 15)
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16. A method for enabling desired content related to content being displayed on at least one display screen to be sent to a mobile device comprising:
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a) streaming content to said at least one display screen; b) receiving current location information from said mobile device; c) determining a location of a nearest one of said at least one display screens; d) determining whether the mobile device is within a predetermined range from said determined location; e) determining if predetermined content exists which corresponds to content being displayed on a display screen at said determined location; f) sending data to said mobile device which is related to said streaming content being displayed on said display screen at said determined location if said mobile device is determined to be within said predetermined range wherein said determining if predetermined content exists which corresponds to content being displayed on a display screen comprises using a display ID corresponding to said display screen, a video ID corresponding to said content being streamed and a last start time corresponding to a time when said display screen at said determined location first began playing said content being streamed to said display screen at said determined location. - View Dependent Claims (17, 18)
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Specification