VIDEO ADVERTISING SYSTEM

• US 20160227297A1
• Filed: 01/22/2016
• Published: 08/04/2016
• Est. Priority Date: 01/22/2015
• Status: Active Grant

• Current Assignee: Zstream Acquisition LLC
• Original Assignee: Clearstream.Tv Inc. (EMX Digital LLC)
• Inventors: Wilmot, Peter, Bennett, Dominic
• Granted Patent: US 9,992,553 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25833 involving client hardware characteristics, e.g. manufacturer, processing or storage capabilities allocation of resources considering hardware capabilities in multiprogramming arrangements G06F9/5044; allocation of resources considering software capabilities in multiprogramming arrangements G06F9/5055
• CPC Class Codes: H04N 21/266 Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A video advertising system, methods, and apparatus are disclosed, which may include an advertising system, including an advertising server and advertising console, and a user device, which may cooperate to select video advertising campaigns and display video advertisements. In an example embodiment, a method includes playing a video on a display, overlaying markings on the video while the video plays, at a first time while the video plays, measuring a first refresh rate of the video, at a second time while the video plays, performing a first operation on the markings, measuring a second refresh rate of the video at the second time, and determining an estimated area of the video displayed on the display based on the first refresh rate and the second refresh rate. In an example embodiment, a prediction model is trained to output a viewability inference for a video.

Claims

1. A method comprising:

playing a video on a display;

overlaying markings on the video while the video plays;

at a first time while the video plays, measuring a first refresh rate of the video;

at a second time while the video plays, performing a first operation on the markings;

measuring a second refresh rate of the video at the second time; and

determining an estimated area of the video displayed on the display based on the first refresh rate and the second refresh rate.

2. The method of claim 1, further comprising comparing the estimated area of the video displayed on the display to a threshold area.

3. The method of claim 2, further comprising responsive to the estimated area of the video displayed on the display being less than the threshold area, pausing the video.

7. The method of claim 1, wherein the first operation includes blurring.

9. The method of claim 1, further comprising:

performing a second operation on the markings while the video plays; and

measuring a third refresh rate of the video at the third time, wherein the estimated area of the video displayed on the display at the third time is determined based on the first refresh rate, the second refresh rate, and the third refresh rate.

10. The method of claim 9, further comprising:

comparing the estimated area of the video displayed on the display at the third time to the threshold area; and

responsive to the estimated area of the video displayed on the display being greater than the threshold area, resume playing the video.

4-6. -6. (canceled)

8. (canceled)

11-124. -124. (canceled)

125. A method comprising:

receiving, from an advertiser, a plurality of attribute selections of a plurality of targeting criteria that are required to be fulfilled by a user device to serve a video advertisement to the user device, the plurality of attribute selections including at least a first attribute selection and a second attribute selection, wherein the second attribute selection relates to a measured first user device property;

creating an advertising campaign including the plurality of targeting criteria based on the plurality of attribute selections, the plurality of targeting criteria including at least a first targeting criteria corresponding to the first attribute selection and a second targeting criteria corresponding to the second attribute selection;

transmitting the first targeting criteria to a demand side platform, which provides a response based on the first targeting criteria to a publisher server, which manages content to be displayed to the user device, wherein the user device is notified by the publisher server of a winning first advertising campaign that fulfils the first targeting criteria;

reserving the second targeting criteria until after the user device is notified of the winning first advertising campaign that fulfils the first targeting criteria;

determining a plurality of related advertising campaigns including the first targeting criteria and the second targeting criteria, wherein each of the plurality of related advertising campaigns are related to the winning first advertising campaign; and

transmitting, to the user device, the plurality of related advertising campaigns, wherein the user device measures the first user device property, compares the measured user device property to the second targeting criteria, and determines that the measured user device property fulfils the second targeting criteria of a second advertising campaign from the plurality of related advertising campaigns.

126. The method of claim 125, further comprising receiving, from the user device, a request to serve the second advertising campaign.

127. The method of claim 126, further comprising transmitting, to the user device, the video advertisement, which corresponds to the second advertising campaign.

128. The method of claim 125, further comprising transmitting a device-side advertisement API to the user device.

137. The method of claim 125, further comprising setting playback criteria.

138. The method of claim 137, wherein the playback criteria requires the video advertisement to be paused when the video advertisement is outside of a viewable portion of a content page.

139. The method of claim 125, wherein the plurality of related advertising campaigns are assembled before the first targeting criteria are transmitted to the demand side platform.

129-136. -136. (canceled)

140-214. -214. (canceled)

215. A user device comprising:

a display; and

a processor which is configured to;

receive a notification of a winning first advertising campaign that fulfils first targeting criteria;

send, to an advertising server, a request for a first video advertisement corresponding to the winning advertising campaign;

receive, from the advertising server, a plurality of related advertising campaigns each including the first targeting criteria and second targeting criteria, respectively, wherein each of the plurality of related advertising campaigns are related to the winning first advertising campaign;

collect user device properties of the user device including a first user device property required by the second targeting criteria;

compare the collected first user device property to the second targeting criteria; and

determine that a second advertising campaign from the plurality of related advertising campaigns fulfils the second targeting criteria of the second advertising campaign.

216. The user device of claim 215, wherein the processor selects the second advertising campaign to display on the user device.

217. The user device of claim 216, wherein the display plays a second video advertisement corresponding to the second advertising campaign.

218. The user device of claim 215, wherein collecting user device properties includes performing measurements of the user device properties.

219. The user device of claim 215, wherein the second targeting criteria specifies that at least one of the user device properties is a critical criteria.

220. The user device of claim 219, wherein the user device is configured to abort the second advertising campaign responsive to the critical criteria not being fulfilled.

221. The user device of claim 219, wherein user device properties relating to the critical criteria are collected using a fast data collection path.

223. The user device of claim 221, wherein user device properties relating to the secondary criteria are collected using a slower data collection path.

224. The user device of claim 223, wherein the fast data collection path operates in parallel with the slower data collection path.

228. The user device of claim 215, wherein the processor identifies at least two advertising campaigns that fulfil the second targeting criteria.

229. The user device of claim 228, wherein the processor scores each of the at least two advertising campaigns and selects a highest scoring video advertising campaign.

222. (canceled)

225-227. -227. (canceled)

230-339. -339. (canceled)