GUIDED WORKFLOWS FOR ESTABLISHING A WEB PRESENCE
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Accused Products
Abstract
Methods and systems related to guided workflows for establishing a web presence include a customer user interface with a guided workflow layer based on a knowledge base about the customer, wherein the customer interface allows a customer to manage a customer'"'"'s web presence based on operation of a logic engine that accesses information about what a customer has done and who the customer is (e.g. type of business), wherein the user interface presents a guided workflow of tasks associated with a recommended area of improvement for the customer.
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Citations
74 Claims
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1-54. -54. (canceled)
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55. A computer system including a memory executable on a processor for allowing a host to recommend a next action for enhancing an on-line web presence of a customer, the memory comprising:
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a customer database stored in the memory, the customer database including customer type information; a logic engine in communication with the customer database, the logic engine operable to; determine a status of customer completion of a set of standard actions for establishing a web presence; determine outcomes achieved by similar types of customers that completed standard actions not yet completed by the customer; and recommend a next action for improving the web presence of the customer based upon at least one of the customer type information, the determined status of completion of the standard actions, and the determined outcomes; and a user interface in communication with the customer database and the logic engine, the user interface operable to display a workflow task that correlates to the recommended next action based on a relationship among workflow tasks in a web presence task library that correlates the customer type information for the customer with outcomes achieved by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in enhancing web presence for a given customer type. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62, 63, 64)
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65. A method of allowing a host to recommend a next action for enhancing an on-line web presence of a customer, the method comprising:
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electronically collecting information with a server, the information comprising status of what web-presence related actions a customer has completed and information about the type of customer; processing the collected information with outcomes for standard actions, thereby determining outcomes achieved by similar types of customers that completed standard actions not yet completed by the customer; recommending, with a logic engine, a next action for improving the web presence of the customer based upon at least one of the customer type information, the determined status of completion of the web-presence related actions, and the determined outcomes; and presenting in a user interface in communication with the server and the logic engine a workflow task that correlates to the recommended next action based on a relationship among workflow tasks in a web presence task library that correlates the customer type information for the customer with outcomes achieved by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in enhancing web presence for a given customer type. - View Dependent Claims (66, 67, 68, 69, 70, 71, 72)
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73. The method of claim 73, further comprising:
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generating a script of web presence enhancement tasks with the logic engine based on the selected guided workflow of web presence enhancement tasks and customer input applied to at least one of those tasks by the user interface; determining a web presence enabling platform from the at least one web presence enabling platform that enables web presence elements associated with the area of improvement; and causing the script to be executed on the determined web presence enabling platform to improve the current web presence.
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74. A method of allowing a host to recommend a next web presence-related item for enhancing an on-line web presence of a customer, the method comprising:
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electronically collecting information with a server, the information comprising status of what web presence-related items a customer has completed and information about the type of customer; comparing the collected items to a set of web presence-related items completed by similar types of customers, thereby determining web presence-related items completed by similar types of customers that are not yet completed by the customer; recommending, with a logic engine, a next web presence-related item for improving the web presence of the customer based upon at least one of the customer type information, the determined status of completion of the web presence-related items, and the web presence-related items completed by similar types of customers that have not yet been completed by the customer; and presenting in a user interface in communication with the server and the logic engine a workflow task that correlates to the recommended next web presence-related item based on a relationship among workflow tasks in a web presence task library that correlates the customer type information for the customer with web presence-related items completed by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in enhancing web presence for a given customer type.
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Specification