ADVERTISEMENT GENERATION BASED ON A USER IMAGE

• US 20160295280A1
• Filed: 03/31/2015
• Published: 10/06/2016
• Est. Priority Date: 03/31/2015
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: ZAVESKY, ERIC, GIBBON, DAVID CRAWFORD, RENGER, BERNARD S., SHAHRARAY, BEHZAD
• Granted Patent: US 10,034,050 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8153 comprising still images, e.g. texture, background image

Abstract

A method includes receiving an image of a user, the image indicating a user response to an advertisement. The advertisement includes a background component and a first foreground component. The method also includes selecting a second foreground component based on the user response. The method further includes generating an updated advertisement by combining the background component and the second foreground component.

Claims

1. A method comprising:

receiving an image of a user, the image indicating a user response associated with an advertisement, wherein the advertisement includes a background component and a first foreground component, and wherein the first foreground component is associated with a first characteristic;

in response to the user response, determining a second foreground component having the first characteristic; and

generating an updated advertisement by combining the background component and the second foreground component.

2. The method of claim 1, wherein the background component includes an image, a video, or both, of a particular location, wherein the first foreground component includes a first image, a first video, or both, and wherein the second foreground component includes a second image, a second video, or both.

3. The method of claim 1, wherein the user response comprises a user reaction to the advertisement.

4. The method of claim 1, further comprising identifying a facial expression of the user based on the image, wherein the user response is determined based on the facial expression.

5. The method of claim 4, wherein the user response indicates a positive reaction to the advertisement, and further comprising, in response to determining that a first set of facial expressions includes the facial expression, determining that the user response to the first foreground component is the positive reaction.

6. The method of claim 1, further comprising:

prior to receiving the image, transmitting the advertisement to a display device; and

after generating the updated advertisement, transmitting the updated advertisement to the display device, wherein the updated advertisement replaces the advertisement at the display device.

7. The method of claim 1, wherein the first characteristic includes a type of clothing item, a color of the clothing item, a type of accessory, a color of the accessory, or a combination thereof.

8. The method of claim 1, further comprising:

receiving a second image of the user, the second image indicating a second user response to the updated advertisement;

in response to determining that the second user response indicates a negative reaction associated with the updated advertisement, determining a third foreground component having a second characteristic distinct from the first characteristic; and

generating a second updated advertisement by combining the background component and the third foreground component.

9. The method of claim 1, further comprising, prior to receiving the image of the user:

receiving a second image of the user;

determining the background component based on the second image; and

generating the advertisement by combining the background component and the first foreground component.

10. The method of claim 9, wherein the background component depicts a particular location, and wherein the particular location is selected based on a type of clothing item, a type of accessory, or both, represented in the second image.

11. The method of claim 1, further comprising selecting the first foreground component based on user preferences, content history, purchase history, user demographics, or a combination thereof, and wherein the second foreground component is determined by selecting a particular foreground component from a plurality of foreground components stored in a memory.

12. A device comprising:

a memory configured to store a plurality of background components and a plurality of foreground components, wherein the plurality of background components and the plurality of foreground components are combinable to form advertisements; and

a processor configured to;

receive an image of a user, the image indicating a user response associated with an advertisement, wherein the advertisement includes a background component of the plurality of background components and a first foreground component of the plurality of foreground components, and wherein the first foreground component is associated with a first characteristic;

in response to the user response, select a second foreground component of the plurality of foreground components, the second foreground component having the first characteristic; and

generate an updated advertisement based on a combination of the background component and the second foreground component.

13. The device of claim 12, further comprising a display interface, wherein the processor is further configured to provide the advertisement, via the display interface, to a display device.

14. The device of claim 12, wherein the processor is further configured to:

prior to reception of the image, select the background component based on a second image of the user; and

prior to reception of the image, generate the advertisement by combining the background component and the first foreground component.

15. The device of claim 14, wherein the background component depicts a particular location, and wherein the particular location corresponds to a type of clothing item, a type of accessory, or both, represented in the second image.

16. The device of claim 12, wherein the processor is further configured to identify a facial expression of the user based on the image, wherein the second foreground component is selected based on the facial expression and based on content of the first foreground component.

17. A computer-readable storage device storing instructions that, when executed by a processor, cause the processor to perform operations comprising:

receiving an image of a user, the image indicating a user response to associated with an advertisement, wherein the advertisement includes a background component and a first foreground component, and wherein the first foreground component is associated with a first characteristic;

in response to the user response, determining a second foreground component having the first characteristic; and

generating an updated advertisement based on the background component and the second foreground component.

18. The computer-readable storage device of claim 17, wherein the user response indicates a positive reaction to the advertisement, and wherein the operations further comprise:

receiving audio data associated with the user response, and

determining whether the user response to the first foreground component is the positive reaction based on the image and the audio data.

19. The computer-readable storage device of claim 18, wherein the operations further comprise:

prior to receiving the image, transmitting advertisement to a display device; and

after the updated advertisement is generated, transmitting the updated advertisement to the display device, wherein the updated advertisement replaces the advertisement at the display device.

20. The computer-readable storage device of claim 18, wherein the operations further comprise:

receiving a second image of the user, the second image indicating a second user response associated with the updated advertisement;

in response to the second user response indicating a negative reaction associated with the updated advertisement, generating a third foreground component having a second characteristic distinct from the first characteristic; and

combining the background component and the third foreground component to generate a second updated advertisement.