ENHANCING SEARCH QUERIES USING USER IMPLICIT DATA

• US 20160321727A1
• Filed: 04/29/2015
• Published: 11/03/2016
• Est. Priority Date: 04/29/2015
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Levin, Moshe
• Granted Patent: US 10,210,215 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/2457 with adaptation to user needs
• CPC Class Codes: G06F 16/3325 Reformulation based on results of preceding query
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

Systems and methods are disclosed for enhancing user queries. In one embodiment, a method includes receiving user data from a plurality of users in respective user sessions where the user data for each user includes at least one manufacturer-identified term for a product and at least one user term for the product, associating the user term for the product and the manufacturer-identified term for the product in response to receiving the user term and the manufacturer-identified term within a user session from a threshold number of users, and returning search results based on the associated manufacturer-identified term in response to receiving a search query that includes the user term.

Claims

1. A system comprising:

an intake module to receive user data from a plurality of users in respective user sessions, the user data for respective user sessions comprising at least one manufacturer-identified term for a product and at least one user term for the product that is not a manufacturer-identified term;

an association module to associate the user term for the product and the manufacturer-identified term for the product in response to receiving the user term and the manufacturer-identified term within a user session from a threshold number of users; and

a presentation module to cause presentation of search results to a user based on the associated manufacturer-identified term in response to receiving a search query that includes the user term.

2. The system of claim 1, wherein the user data comprises data from a user event, the user event comprising at least one of selecting the product, purchasing the product, placing the product in a virtual shopping cart, and placing the product on a watch list.

3. The system of claim 1, wherein the association module further associates in response to a user query that comprises the user term yielding no results.

4. The system of claim 1, wherein the intake module receives user data from a remote server.

5. The system of claim 1, wherein the intake module receives the manufacturer-identified term and the user term in temporally contiguous submissions from one of the users.

6. The system of claim 1, wherein the user term comprises a part number representing the product in a foreign area.

7. The system of claim 1, wherein the manufacturer-identified term comprises at least one of a brand, a model number, and a part number.

8. A computer-implemented method comprising:

receiving user data from a plurality of users in respective user sessions, the user data for respective user sessions comprising at least one manufacturer-identified term for a product and at least one user term for the product, the user term not included in terms used by a manufacturer to identify the product;

associating the user term for the product and the manufacturer-identified term for the product in response to receiving the user term and the manufacturer-identified term within a user session from a threshold number of users; and

returning search results based on the associated user term in response to receiving a search query that includes the manufacturer-identified term.

9. The method of claim 8, wherein the user data comprises data from a user event, the user event comprising at least one of selecting the product, purchasing the product, placing the product in a virtual shopping cart, and placing the product on a watch list.

10. The method of claim 8, wherein the associating is in response to a query that comprises the user term yielding no search results.

11. The method of claim 8, wherein the user data is received from a remote server.

12. The method of claim 8, wherein the manufacturer-identified term and the user term are received in temporally contiguous submissions from one of the users.

13. The method of claim 8, wherein the user term comprises a part number representing the product in a foreign area.

14. The method of claim 8, wherein the manufacturer-identified term comprises at least one of a brand, a model number, and a part number.

15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

receiving user data from a plurality of users in respective user sessions, the user data for respective user sessions comprising at least one manufacturer-identified term for a product and at least one user term for the product, the user term not included in terms used by a manufacturer to identify the product;

associating the user term for the product and the manufacturer-identified term for the product in response to receiving the user term and the manufacturer-identified term within a user session from a threshold number of users; and

returning search results based on the associated manufacturer-identified term in response to receiving a search query that includes the user term.

16. The non-transitory machine-readable storage medium of claim 15, wherein the user data comprises data from a user event, the user event comprising at least one of selecting the product, purchasing the product, placing the product in a virtual shopping cart, and placing the product on a watch list.

17. The non-transitory machine-readable storage medium of claim 15, wherein the associating is in response to a query that comprises the user term yielding no search results.

18. The non-transitory machine-readable storage medium of claim 15, wherein the user data is received from a remote server.

19. The non-transitory machine-readable storage medium of claim 15, wherein the manufacturer-identified term and the user term are received in temporally contiguous submissions from one of the users.

20. The non-transitory machine-readable storage medium of claim 15, wherein the manufacturer-identified term comprises at least one of a brand, a model number, and a part number.