MODIFYING RICH MEDIA COMPONENTS FOR AN INTERACTIVE EMAIL
First Claim
1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
- sending an email message to a recipient, the email message containing links to a plurality of rich media components;
receiving interaction information regarding the recipient interacting with a first rich media component from the plurality of rich media components; and
modifying a second rich media component based on the interaction information.
2 Assignments
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Accused Products
Abstract
An interactive email experience is customized to the recipient'"'"'s interests by modifying rich media components provided by the email based on the recipient'"'"'s interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient'"'"'s interactions with a rich media component is tracked. Product features are ranked based on the recipient'"'"'s interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.
20 Citations
20 Claims
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1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
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sending an email message to a recipient, the email message containing links to a plurality of rich media components; receiving interaction information regarding the recipient interacting with a first rich media component from the plurality of rich media components; and modifying a second rich media component based on the interaction information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computerized method for personalizing an interactive email campaign, the computerized method comprising:
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storing, via a first computing process, mapping information mapping product features to portions of rich media components for the interactive email campaign; sending, via a second computing process, an email message to a recipient, the email message containing links to the rich media components; receiving, via a third computing process, user interaction information regarding the recipient interacting with portions of a first rich media component; using, via a fourth computing process, the mapping information to identify product features corresponding with the portions of the first rich media component with which the recipient interacted based on the user interaction information; and modifying, via a fifth computing process, a second rich media component by ordering portions of the second rich media component corresponding with the product features identified by the fourth computing process. wherein the first, second, third, fourth, and fifth computing processes are performed by one or more computing devices. - View Dependent Claims (14, 15)
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16. A computerized system comprising:
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a datastore storing mapping information mapping portions of rich media components to product features; one or more processors; and one or more computer storage media storing computer-useable instructions that, when used by the one or more processors, cause the one or more processors to; send an email message to a recipient, the email message containing links to the rich media components; receive interaction information regarding the recipient interacting with portions of a first rich media component; identify product features corresponding with the portions of the first rich media component based on the mapping information; rank the product features based on the interaction information to provide product feature rankings; and modify a second rich media component based on the product feature rankings. - View Dependent Claims (17, 18, 19, 20)
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Specification