METHOD AND SYSTEM FOR THE CREATING, MANAGING, AND DELIVERING OF ENHANCED FEED FORMATTED CONTENT
First Claim
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1. A method of sponsoring feed content over a network of computing devices, the method comprising:
- providing a social network database on a server, wherein the social network database comprises relationships between user accounts;
establishing a relationship between a first user account of a first user and a second user account of a second user in the social network database, where the first user is independent and distinct from the second user, and wherein the relationship is established based on a request from the first user account to connect to the second user account;
providing a template advertising opportunity at a server;
associating feed formatted content with the first user at a server;
receiving at least one keyword at a server from the second user;
determining, by a server, whether the feed formatted content contains the keyword;
associating the second user with the template advertising opportunity at a server based on characteristic response data, the association including a degree of certainty;
associating a sponsorship with the feed formatted content at a server based on the associated template advertising opportunity; and
providing the feed formatted content with the associated sponsorship from a server to the second user based on the determination and the relationship.
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Abstract
The invention provides a method, system, and computer usable medium including a program for sponsoring customizing feed content. The method includes associating a user with a profile group based on characteristic response data; receiving at least one keyword from the user; determining whether feed formatted content contains the keyword; associating a sponsorship with the feed formatted content based on the keyword and the associated profile group; and providing the feed formatted content with associated sponsorship to the user based on the determination.
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5 Claims
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1. A method of sponsoring feed content over a network of computing devices, the method comprising:
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providing a social network database on a server, wherein the social network database comprises relationships between user accounts; establishing a relationship between a first user account of a first user and a second user account of a second user in the social network database, where the first user is independent and distinct from the second user, and wherein the relationship is established based on a request from the first user account to connect to the second user account; providing a template advertising opportunity at a server; associating feed formatted content with the first user at a server; receiving at least one keyword at a server from the second user; determining, by a server, whether the feed formatted content contains the keyword; associating the second user with the template advertising opportunity at a server based on characteristic response data, the association including a degree of certainty; associating a sponsorship with the feed formatted content at a server based on the associated template advertising opportunity; and providing the feed formatted content with the associated sponsorship from a server to the second user based on the determination and the relationship. - View Dependent Claims (2, 3, 4, 5)
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Specification