SECONDARY CONTENT INSERTION APPARATUS AND METHODS
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0 Petitions
Accused Products
Abstract
Apparatus and associated methods that allow a user (e.g., cable or satellite network subscriber) to access content, such as a video program, from a location outside the subscriber'"'"'s network, with dynamic or adaptive insertion of secondary content (e.g., advertisements or promotions) that are more relevant for that context. In one embodiment, a personal content server streams the content to the subscriber over a network connection from the local e.g., (subscription) network to a remote network upon authorization by a content manager process; secondary content is evaluated and selectively inserted or replaced depending on factors such as the user'"'"'s remote location, the configuration of their platform, the date and time of their access request, and/or the subject matter of the primary content.
41 Citations
62 Claims
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1-57. -57. (canceled)
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58. Network apparatus, comprising:
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first network apparatus configured to selectively record content, and distribute said content to a first location via a first content distribution network; second network apparatus in data communication with said first network apparatus and configured to receive a request to access said content from a user client device located at a second location served by a second content distribution network; and computerized logic in data communication with the first network apparatus and the second network apparatus and configured to, when executed; based at least on (i) the received request, and (ii) data indicating that the content has previously been recorded for distribution to the first location, determine that the user client device is authorized to receive the content; and cause delivery of the recorded content to the user client device at the second location via the second content distribution network. - View Dependent Claims (59, 60, 61, 62)
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Specification