System and Method for Identifying Users on a Network

• US 20170011113A1
• Filed: 09/20/2016
• Published: 01/12/2017
• Est. Priority Date: 03/20/2014
• Status: Abandoned Application

• Current Assignee: GeoCommerce, Inc.
• Original Assignee: GeoCommerce, Inc.
• Inventors: Sparrow, Jeff, Sullivan, Mark
• Application Number:
  US15/271,016
• Publication Number:
  US 20170011113A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

System and method described herein may be used to relate a physical address of a user and an IP address of a user from on-line exchanges of the user. The method may include relating an IP address to an intermediate identifier, where the intermediate identifier is observed with the IP address during a single on-line exchange. The method may also include relating the physical address of the user to the intermediate identifier after an observed correlation between the physical address and the intermediate identifier. The method may also include relating the physical address of the user and the IP address of the user, where the physical address and the IP address are not observed together in a single on-line exchange.

Claims

1. A method of determining a first piece of information about a user from on-line activities, the method comprising:

associating the first piece of information and a second piece of information together, wherein the second piece of information and the third piece of information occur together in a record log;

associating the second piece of information and a third piece of information together, wherein the second piece of information and the third piece of information occur together during a single on-line event of the user; and

determining the first piece of information when the third piece of information is identified in an on-line event of the user because of the association through the second piece of information, wherein the first piece of information is not available from information exchanged during the on-line event.

2. The method of claim 1, wherein the record log is from off-line activities.

3. The method of claim 1, wherein the record log is created from information exchanged during a first on-line event.

4. The method of claim 3, wherein the first piece of information is a physical address.

5. The method of claim 5, wherein the third piece of information is an internet protocol address.

6. The method of claim 5, further comprising storing the first, second, and third pieces of information in a relational database.

7. The method of claim 6, wherein the relational database is a spatial database.

8. The method of claim 6, further comprising exporting a flat file of first, second, and third pieces of information, wherein the determining the first piece of information is retrieved from the flat file with a look up to the third piece of information.

9. A method of relating a physical address of a user and an IP address of a user from on-line exchanges of the user, the method comprising:

relating an IP address to an intermediate identifier, where the intermediate identifier is observed with the IP address during a single on-line exchange;

relating the physical address of the user to the intermediate identifier after an observed correlation between the physical address and the intermediate identifier; and

relating the physical address of the user and the IP address of the user, where the physical address and the IP address are not observed together in a single on-line exchange.

10. The method of claim 9, further comprising associating latitude and longitude coordinates to a postal address, wherein the postal address corresponds to set of latitude and longitude, the latitude and longitude coordinates occurring within the set of latitude and longitude, wherein the physical address is the postal address and the intermediate identifier is the latitude and longitude coordinates received from a GPS of a mobile device of the user.

11. The method of claim 10, further comprising associating the postal address with a time the user is at the postal address.

12. The method of claim 11, further comprising using day-parting, frequency of occurrence, and duration from the time associated with the postal address to determine a relationship of the postal address to the user.

13. The method of claim 11, further comprising using the time association to determine that the postal address is a work address or residential address of the user.

14. The method of claim 10, wherein the IP address is of a mobile device of the user, the method further comprising correlating an IP address of a modem, the IP address of the mobile device connected to the modem, and latitude and longitude coordinate received from the mobile device when the mobile device is connected to the modem, wherein the IP address of a modem, the IP address of a mobile device, and the latitude and longitude coordinate were sent together during an authentication of the mobile device when connecting to the modem, wherein the latitude and longitude coordinate is the intermediate identifier.

15. The method of claim 14, further comprising determining the postal address from the latitude and longitude coordinates received from the mobile device to relate the user'"'"'s IP address to the postal address associated with the user, the postal address is the physical address.

16. The method of claim 9, further comprising correlating the user email and the user IP address after the user had received a redirect Uniform Resource Locator (URL) from a received email and after the user clicked on the URL, wherein the user email is the intermediate identifier.

17. The method of claim 16, further comprising determining the postal address from off-line public records associated with the user email to relate the user IP address to the postal address, wherein the postal address is the physical address.

18. The method of claim 9, further comprising correlating the physical address of the user, an email address of the user, and IP address of the user, where the physical address and the email address were entered by the user during an on-line registration on a machine having the IP address.

19. The method of claim 10, further comprising correlating a unique URL, cache ID, and IP address after the unique URL, cache ID, and IP address were exchanged together when creating a secure on-line connection between a machine of the IP address to a remote server or computer.

20. The method of claim 10, further comprising correlating a video card ID and IP address after the video card ID and IP address were sent in a same on-line exchange.

21. The method of claim 9, further comprising relating a second identifier to the IP address of the user after the second identifier and the IP address have had an observed correlation, using the second identifier to update a value of the intermediate identifier after the intermediate identifier and the second identifier have had an observed correlation.