SYSTEM AND METHOD FOR CREATING CUSTOMIZED, MULTI-PLATFORM VIDEO PROGRAMMING

• US 20170041654A1
• Filed: 08/10/2016
• Published: 02/09/2017
• Est. Priority Date: 11/19/2012
• Status: Active Grant

• Current Assignee: Arthur H. Muir, John D. Steinberg
• Original Assignee: Arthur H. Muir, John D. Steinberg
• Inventors: Steinberg, John D., Muir, Arthur H.
• Granted Patent: US 10,158,901 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

Systems and methods for representing video and audio media files as workflows are disclosed. In some cases, the systems and methods combine segments of the media files into larger compilations in the workflows, and using the workflows to individually optimize both the viewing experience for and the advertising presented to viewers based upon the circumstances of each viewer and parameters described with the workflow.

Claims

1. A method for combining advertising with audio and video content to be viewed over a network on a first computer or other device capable of playing such audio and video content, said method comprising:

representing at least a source identifier of at least a first media file comprising both audio and video stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to a location of said media file on said network;

representing at least a source identifier of at least a second media file comprising both audio and video stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network;

representing at least a source identifier of at least a third media file comprising a first advertisement stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network;

representing at least a source identifier of at least a fourth media file comprising a second advertisement stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network;

accessing personalization data stored on said first computer or other device;

determining based at least in part on said personalization data whether to play back said at least first advertisement and said second advertisement or whether to play back only said first advertisement after said first media file and before said second media file by initiating playback of said advertisement or advertisements on said first computer or other device by transmitting from said first computer or other device at least a request to transmit to said first computer said advertisement or advertisements in connection with said first media file and/or said second media file.

2. The method of claim 1 in which said media files are located on a plurality of servers.

3. The method of claim 1 in which said network is the Internet.

4. The method of claim 1 in which said first device is a mobile device.

5. The method of claim 1 in which said first device is a television.

6. The method of claim 1 in which said first device is a personal computer.

7. The method of claim 1 in which said first advertisement comprises audio and video content.

8. The method of claim 1 in which said first advertisement comprises only video content.

9. The method of claim 1 in which said personalization data comprises metadata.

10. The method of claim 1 in which said personalization data comprises location data regarding said first device.

12. The system of claim 1 in which said media files are located on a plurality of servers.

13. The system of claim 1 in which said network is the Internet.

14. The system of claim 1 in which said first device is a mobile device.

15. The system of claim 1 in which said first device is a television.

16. The system of claim 1 in which said first device is a personal computer.

17. The system of claim 1 in which said first advertisement comprises audio and video content.

18. The system of claim 1 in which said first advertisement comprises only video content.

19. The system of claim 1 in which said personalization data comprises metadata.

20. The system of claim 1 in which said personalization data comprises location data regarding said first device.

11. A system for combining advertising with audio and video content to be viewed over a network on a first computer or other device capable of playing such audio and video content, said system comprising:

an application running on a first device comprising computer hardware, wherein said device is in communication with a network;

wherein said application represents at least a source identifier of at least a first media file comprising both audio and video stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to a location of said media file on said network;

wherein said application represents at least a source identifier of at least a second media file comprising both audio and video stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network;

wherein said application represents at least a source identifier of at least a third media file comprising a first advertisement stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network;

wherein said application represents at least a source identifier of at least a fourth media file comprising a second advertisement stored on at least a computer other than said first computer accessed over the network as at least a uniform resource indicator corresponding to the location of said media file on said network;

wherein said application accesses personalization data stored on said first computer or other device;

wherein said application determines based at least in part on said personalization data whether to play back said at least first advertisement and said second advertisement or whether to play back only said first advertisement after said first media file and before said second media file by initiating playback of said advertisement or advertisements on said first computer or other device by transmitting from said first computer or other device at least a request to transmit to said first computer said advertisement or advertisements in connection with said first media file and/or said second media file.