ELECTRONIC PUBLISHING MECHANISMS

• US 20170123616A1
• Filed: 01/18/2017
• Published: 05/04/2017
• Est. Priority Date: 11/02/2012
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: BATTLES, MATTHEW HAMILTON, DESAI, PRADEEP, CHANDRA, BALAJI HARIHARAN, RADHAKRISHNAN, PRASANTH, BERI, HARSHIT, GUPTA, GAURAV, PARAMADHAYALAN, VIGNESH ANNAMALAI
• Granted Patent: US 10,416,851 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

Claims

1. A computer-implemented method, comprising:

receiving a selection corresponding to a content instance for association with a content element displayed on a display of a first computing device;

receiving a query for the content element from a second computing device;

determining context information associated with the second computing device, the context information being updateable in accordance with time-based changes;

displaying the content element with at least a visible marking and the content instance on the second computing device; and

displaying, upon user interaction with the content element, an updated content instance including context-based tagging content corresponding to the context information, thereby providing time-based content, in the updated content instance, at the time of the user interaction on the second computing device.

2. The computer-implemented method of claim 1, wherein the content element is part of at least one of a page of text, a web page, a video, or an application interface.

3. The computer-implemented method of claim 1, further comprising:

displaying information for the content instance and the context-based tagging content to a second user when the second user interacts with the content element.

4. The computer-implemented method of claim 3, further comprising:

determining, for the displaying information in response to the second user interacting with the content element, at least another content instance of one or more instances of content.

5. The computer-implemented method of claim 1, further comprising:

exposing display functionality through an application interface, the display functionality included for one or more instances of content for tagging and comprising a sign-in functionality, a sign-out functionality, a tag-adding functionality, a tag-editing functionality, and a tag-setting functionality.

6. The computer-implemented method of claim 5, wherein a content provider provides the content element and the application interface.

7. The computer-implemented method of claim 5, wherein the context information is determined in response to detecting that an input from the second computing device indicating an interaction with the content element.

8. The computer-implemented method of claim 5, wherein the context information is determined based at least in part on at least one of user behavior data, user profile data, user location data, time data, and relevant content data.

9. A computer system, comprising:

at least one processor; and

memory including instructions that, when executed by the at least one processor,

cause the computer system to;

receive a selection corresponding to a content instance for association with a content element displayed on a display of a first computing device;

receive a query for the content element from a second computing device;

determine context information associated with the second computing device, the context information being updateable in accordance with time-based changes;

display the content element with at least a visible marking and the content instance on the second computing device; and

display, upon user interaction with the content element, an updated content instance including context-based tagging content corresponding to the context information, thereby providing time-based content, in the updated content instance, at the time of the user interaction on the second computing device.

10. The computer system of claim 9, wherein the content element is part of at least one of a page of text, a web page, a video, or an application interface.

11. The computer system of claim 9, wherein the memory including the instructions that, when executed by the at least one processor, further cause the computer system to:

display information for the content instance and the context-based tagging content to a second user when the second user interacts with the content element.

12. The computer system of claim 11, wherein the memory including the instructions that, when executed by the at least one processor, further cause the computer system to:

determine, for the displaying information in response to the second user interacting with the content element, at least another content instance of one or more instances of content.

13. The computer system of claim 9, wherein the memory including the instructions that, when executed by the at least one processor, further cause the computer system to:

expose display functionality through an application interface, the display functionality included for one or more instances of content for tagging and comprising a sign-in functionality, a sign-out functionality, a tag-adding functionality, a tag-editing functionality, and a tag-setting functionality.

14. The computer system of claim 13, wherein a content provider provides the content element and the application interface.

15. A non-transitory computer-readable storage medium including instructions that, when executed by a processor of a computing device, cause the computing device to:

receive a selection corresponding to a content instance for association with a content element displayed on a display of a first computing device;

receive a query for the content element from a second computing device;

determine context information associated with the second computing device, the context information being updateable in accordance with time-based changes;

display the content element with at least a visible marking and the content instance on the second computing device; and

display, upon user interaction with the content element, an updated content instance including context-based tagging content corresponding to the context information, thereby providing time-based content, in the updated content instance, at the time of the user interaction on the second computing device.

16. The non-transitory computer-readable storage medium of claim 15, wherein the content element is part of at least one of a page of text, a web page, a video, or an application interface.

17. The non-transitory computer-readable storage medium of claim 15, wherein the instructions when executed further cause the computing device to:

display information for the content instance and the context-based tagging content to a second user when the second user interacts with the content element.

18. The non-transitory computer-readable storage medium of claim 17, wherein the instructions when executed further cause the computing device to:

determine, for the displaying information in response to the second user interacting with the content element, at least another content instance of one or more instances of content.

19. The non-transitory computer-readable storage medium of claim 15, wherein the instructions when executed further cause the computing device to:

expose display functionality through an application interface, the display functionality included for one or more instances of content for tagging and comprising a sign-in functionality, a sign-out functionality, a tag-adding functionality, a tag-editing functionality, and a tag-setting functionality.

20. The non-transitory computer-readable storage medium of claim 19, wherein a content provider provides the content element and the application interface.