TRANSFORMATION OF THIRD-PARTY CONTENT FOR NATIVE INCLUSION IN A PAGE

• US 20170147534A1
• Filed: 11/23/2015
• Published: 05/25/2017
• Est. Priority Date: 11/23/2015
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Sethuraman, Kaushik, Ho, Sylvia, Giff, Stephen, Wali, Sandeep
• Application Number:
  US14/948,773
• Publication Number:
  US 20170147534A1
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Various technologies described herein pertain to creating transformed third-party content for inclusion in a page of a publisher for display on a client computing device. A request for the page of the publisher generated by the client computing device can be received. In response to receiving the request, a template for the transformed third-party content can be selected based on an identity of the publisher of the page and a type of the page. Further, in response to receiving the request, third-party content from a data repository comprising available third-party content can be selected. The third-party content can be selected based on publisher provided content in the page. The third-party content can be formatted according to the template to compose the transformed third-party content. Moreover, the transformed third-party content can be transmitted to the client computing device for native inclusion in the page amongst the publisher provided content.

Claims

1. A method of creating transformed third-party content for inclusion in a page of a publisher, the page to be displayed on a client computing device, the method comprising:

receiving a request for the page of the publisher, the request being generated by the client computing device;

in response to receiving the request for the page, selecting a template for the transformed third-party content based on an identity of the publisher of the page and a type of the page, the type of the page being one of a plurality of predefined types of pages;

in response to receiving the request for the page, selecting third-party content from a data repository comprising available third-party content, the third-party content selected based on publisher provided content in the page;

formatting the third-party content according to the template to compose the transformed third-party content; and

transmitting the transformed third-party content to the client computing device for native inclusion in the page amongst the publisher provided content.

2. The method of claim 1, further comprising:

in response to receiving the request for the page, selecting a location within the page at which the transformed third-party content is to be positioned;

wherein the template for the transformed third-party content is further selected based on the location within the page at which the transformed third-party content is to be positioned; and

wherein the transformed third-party content is transmitted for inclusion at the location within the page by the client computing device.

3. The method of claim 1, wherein:

the request specifies a location within the page at which the transformed third-party content is to be positioned;

the template for the transformed third-party content is further selected based on the location within the page at which the transformed third-party content is to be positioned; and

the transformed third-party content is transmitted for inclusion at the location within the page by the client computing device.

4. The method of claim 1, wherein formatting the third-party content according to the template to compose the transformed third-party content further comprises:

composing the transformed third-party content based on the third-party content selected from the data repository, the transformed third-party content having an appearance that conforms with the publisher provided content amongst which the transformed third-party content is to be included in the page.

5. The method of claim 4, wherein the third-party content selected from the data repository comprises plain text content.

6. The method of claim 1, wherein the available third-party content in the data repository is maintained in a format for inclusion in search engine results pages returned responsive to searches performed by a search engine.

7. The method of claim 1, wherein the template is selected from a plurality of predefined templates for the publisher.

8. The method of claim 1, wherein the template comprises metadata that specifies a structure to which the transformed third-party content conforms for inclusion in the page of the publisher.

9. The method of claim 1, wherein the template comprises metadata that specifies one or more of:

dimensions of the transformed third-party content;

a layout of the transformed third-party content;

a font for text to be included in the transformed third-party content;

a number of characters to be included in the transformed third-party content;

whether an image is to be included in the transformed third-party content;

a type of the image to be included in the transformed third-party content;

or

an image size of the image to be included in the transformed third-party content.

10. The method of claim 1, wherein:

the request comprises extracted content, the extracted content being extracted by the client computing device from the publisher provided content in the page; and

the third-party content being selected from the data repository comprising the available third-party content based on the extracted content.

11. The method of claim 1, wherein formatting the third-party content according to the template to compose the transformed third-party content further comprises:

identifying a portion of the third-party content selected from the data repository to include in the transformed third-party content, the portion of the third-party content being selected based on a predefined algorithm for the template; and

constructing the transformed third-party content to include the portion of the third-party content formatted according to the template, wherein a remainder of the third-party content selected from the data repository other than the portion is not included in the transformed third-party content.

12. The method of claim 1, wherein the transformed third-party content is maintained in a format for inclusion between paragraphs of an article included in the page.

13. The method of claim 1, wherein the third-party content is further selected from the data repository comprising the available third-party content based on one or more of search history of a user of the client computing device or browsing history of the user of the client computing device.

14. A client computing device, comprising:

a display;

at least one processor; and

memory that comprises computer-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform acts including;

receiving a page to be displayed on the display, the page being from a publisher, the page comprises publisher provided content;

extracting content from the publisher provided content of the page;

generating a request for the page of the publisher, the request comprises the extracted content;

transmitting the request to a content distribution computing system;

responsive to the request, receiving transformed third-party content from the content distribution computing system, the transformed third-party content being relevant to the extracted content and formatted for native inclusion in the page of the publisher;

inserting the transformed third-party content amongst the publisher provided content of the page, the transformed third-party content having an appearance that conforms with the publisher provided content amongst which the transformed third-party content is inserted in the page; and

displaying, on the display, the page with the transformed third-party content as inserted.

15. The client computing device of claim 14, wherein the request further comprises one or more of an identifier specifying a user of the client computing device, an Internet Protocol (IP) address of the page, or a Uniform Resource Locator (URL) of the page.

16. The client computing device of claim 14, the memory further comprising computer-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform acts including:

receiving input specifying a user selection of the transformed third-party content inserted in the page; and

responsive to the input, retrieving a web resource at a destination Uniform Resource Locator (URL) specified by the transformed third-party content.

17. The client computing device of claim 14, wherein a website of the publisher comprises the page.

18. The client computing device of claim 14, wherein an application of the publisher comprises the page, the application being executable by the at least one processor.

19. The client computing device of claim 14, the memory further comprising computer-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform acts including:

identifying a location within the page at which the transformed third-party content is to be positioned; and

inserting the transformed third-party content amongst the publisher provided content of the page at the location.

20. A content distribution computing system, comprising:

a data repository that comprises available third-party content, the available third-party content in the data repository being maintained in a format for inclusion in search engine results pages returned responsive to searches performed by a search engine;

at least one processor; and

memory that comprises computer-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform acts including;

selecting a template for transformed third-party content for inclusion in a page of a publisher, the page to be displayed on a client computing device, the template being selected based on an identity of the publisher of the page and a type of the page, the type of the page being one of a plurality of predefined types of pages;

selecting third-party content from the available third-party content in the data repository;

formatting the third-party content according to the template to compose the transformed third-party content; and

transmitting the transformed third-party content to the client computing device for native inclusion in the page amongst publisher provided content in the page.