TARGETED ADVERTISING
First Claim
Patent Images
1. A method comprising:
- receiving environment data at a customer premises equipment device, the environment data associated with an area serviced by the customer premises equipment device;
selecting, at the customer premises equipment device, a particular advertisement of a plurality of advertisements cached at the customer premises equipment device based on the environment data, based on information associated with the particular advertisement, and based on historical data associated with advertisements output by a media device; and
sending the particular advertisement for display.
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Abstract
A method includes receiving, at the CPE device environment data, the environment data associated with an area serviced by the CPE device. The method includes selecting a particular advertisement from a plurality of cached advertisements based on the environment data, based on information associated with the particular advertisement, and based on historical data associated with advertisements sent to a media device. The method also includes sending the particular advertisement for display.
25 Citations
20 Claims
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1. A method comprising:
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receiving environment data at a customer premises equipment device, the environment data associated with an area serviced by the customer premises equipment device; selecting, at the customer premises equipment device, a particular advertisement of a plurality of advertisements cached at the customer premises equipment device based on the environment data, based on information associated with the particular advertisement, and based on historical data associated with advertisements output by a media device; and sending the particular advertisement for display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A processor-readable storage device storing instructions that, when executed by a processor, cause the processor to perform operations comprising:
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sending a media content stream for display at a display device; during display of media content of the media content stream, receiving environment data associated with an area serviced by a customer premises equipment device; selecting a particular advertisement of a plurality of advertisements in a advertising cache based on the environment data, based on information associated with the particular advertisement, and based on historical data associated with advertisements sent to a media device; and sending the particular advertisement for display. - View Dependent Claims (13, 14, 15, 16)
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17. A system comprising:
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a processor; and a memory coupled to the processor, wherein the memory stores instructions executable by the processor to perform operations including; receiving first information that indicates a media content stream sent by a media device to a display device; receiving environment data indicating information for devices associated with an area serviced by a customer premises equipment device; determining a score for each of a plurality of advertisements accessible to the customer premises equipment device or accessible to the media device, wherein each score is based on the environment data and historical data associated with the media device; selecting a set of advertisements based on scores for the plurality of advertisements; and sending information identifying the set of advertisements to the customer premises equipment device or to the media device. - View Dependent Claims (18, 19, 20)
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Specification