ALL MEDIA STORY TELLING SYSTEM AND METHOD

• US 20170185256A1
• Filed: 03/10/2017
• Published: 06/29/2017
• Est. Priority Date: 02/25/2010
• Status: Active Grant

• Current Assignee: WhichBox Media, Inc.
• Original Assignee: WhichBox Media, Inc.
• Inventors: Bennett, Bettina
• Granted Patent: US 10,303,342 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G09B 5/00 Electrically-operated educational appliances working with questions and answers G09B7/00; simulators G09B9/00; advertising or displaying in general G09F

Abstract

An all media story-telling system and method are disclosed. The system and method provide any media, integrated storytelling, provide content management, distribution and syndication across multiple domains, and provide a relevancy-based match between content and advertising.

Claims

1. An all media story-telling system, comprising:

a story telling unit;

one or more computing devices connectable to the story telling unit over a link and exchanging information with the story telling unit, each computing device having a different set of characteristics;

the story telling unit further comprising one or more server computers configured to manage the interaction between each computing device that is connected to the story telling unit, to store user data and content associated with the story telling unit; and

the story telling unit further comprising a plurality of story builder modules that gather data for a multimedia story from each computing device and each story builder module corresponding to each computing device having the different set of characteristics, wherein the data is content of different media types, a module that provides a personalized user interface to the story telling unit for each user of the system and analytic tools that measure content engagement including measurement of baseline content performance statistics and identification of features of a story that make the story readable.

2. The system of claim 1, wherein the story builder module creates a new story for a user by allowing the user to create a story framework and add a page into the story.

3. The system of claim 1, wherein the story framework further comprises a table of contents, a list of files associated with the story and story metadata.

4. The system of claim 1, wherein the story builder module further comprises a story pallet that allows the user to add content to the page of a story.

5. The system of claim 1, wherein the story builder module further comprises a user interface with one or more templates for each type of content.

6. The system of claim 1, wherein the data for the multimedia story is one of a narrative, a video, a piece of audio, a how-to, a list, an image gallery, a download are and a comments area.

7. The system of claim 5, wherein the template is one of a text template, a video template, an audio template, a how-to template, a list template, an image gallery template, a download template and a comments template.

8. The system of claim 1, wherein the story telling unit further comprises a story publishing unit that generates the story for a plurality of domains.

9. The system of claim 1, wherein the story telling unit further comprises an advertising unit that inserts one or more advertisements into the story.

10. The system of claim 1, wherein the story builder module is a plurality of lines of computer code executed on the server computers of the story telling unit.

11. The system of claim 1, wherein the set of characteristics for each computing device comprises a display, computing power and memory.

12. The system of claim 1, wherein the story telling unit further comprises a relevance match unit that generates advertisements based on the content of the story.

13. The system of claim 1, wherein the link is one of a wireless link, a wired link, a cellular network, a wireless digital data network and a computer network.

14. The system of claim 1, wherein each computing device is a processing unit based device with a display and memory.

15. The system of claim 14, wherein each computing device is one of a personal computer, a laptop computer, a tablet computer, a wireless phone, a PDA and a smartphone.

16. An all media story-telling method, comprising:

creating, using a computer based story telling unit, a new story;

selecting, based on a computing device having a particular display, computing power and memory, a particular story builder module;

entering, using the particular story builder module of the story telling unit, a summary of the story, wherein the summary includes a title, subtitle, summary and an image for a thumbnail;

entering one or more story components of the story using the particular story builder module, wherein each story component may be one of a piece of text, a video, an audio, a how-to, a list, an image gallery, a download area and a comments area;

generating the story based on the one or more story components; and

measuring content engagement including measuring baseline content performance statistics and identifying features of a story that make the story readable.

17. The method of claim 16 further comprising selecting a vertical into which the story is to be published and presenting the story as it will be published to the user.

18. The method of claim 17 further comprising allowing the user to create a story series.

19. The method of claim 16 further comprising inserting one or more advertisements into the story.

20. The method of claim 16 further comprising generates advertisements based on the content of the story and inserting the generated advertisements into the story.