ADVERTISING-INTEGRATED CAR

• US 20170205830A1
• Filed: 03/31/2017
• Published: 07/20/2017
• Est. Priority Date: 03/13/2014
• Status: Active Grant

• Current Assignee: Shop In Ride, Co.
• Original Assignee: Gary Goralnick
• Inventors: GORALNICK, Gary
• Granted Patent: US 10,176,517 B2
• Time in Patent Office: Days
• CPC Class Codes: B60K 2360/186 Displaying information according to relevancy
• CPC Class Codes: B60K 35/00 Instruments specially adapted for vehicles; Arrangement of instruments in or on vehicles
• CPC Class Codes: B60K 35/10 Input arrangements, i.e. from user to vehicle, associated with vehicle functions or specially adapted therefor
• CPC Class Codes: B60K 35/29 Instruments characterised by the way in which information is handled, e.g. showing information on plural displays or prioritising information according to driving conditions
• CPC Class Codes: G01C 21/36 Input/output arrangements for on-board computers
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A vehicle with an integrated advertising system. The vehicle can include a computer, at least one receiver, and a driving control. At least one receiver may be configured to communicate wirelessly, for example with an antenna or satellite. The receiver may receive advertising or retail information pertaining to a good or service, also including housing, a menu, or entertainment opportunities. The advertising or retail information may be communicated to a user within the vehicle, and the user may indicate a desire to purchase the good or service. The user may instruct the computer to drive the vehicle to the location of the good or service autonomously or the user may instruct the computer to purchase the good or service, or both.

Claims

1. A vehicle, driving, and navigation system, comprising:

a computer and communication device communicatively coupled with a vehicle;

at least one wireless receiver configured to receive advertisement data and transmit the advertising data to the computer; and

a driving control, said driving control configured to control the driving capabilities of the vehicle;

the computer further configured to communicate the advertisement data to a user within the vehicle through a user interface provided on a screen associated with at least one of the computer and the vehicle;

the computer further configured to receive an input from the user through the user interface indicating a request to drive to a location, said location identified as related to the advertising data, and

the computer is configured to interface with the driving control such that the driving control can autonomously drive the vehicle to the location;

wherein the computer is configured to receive an input indicating a desire to order the subject of the advertising data, and the input indicating a desire to order the subject of the advertising data comprises an input directing the computer to direct the driving control to drive the vehicle to the location of the subject of the advertising data and an input directing the computer to order the subject of the advertising data;

wherein the computer is configured to determine a maximum payment amount, said maximum payment amount defining a maximum monetary amount, and

wherein the computer rejects an input indicating a desire to order the subject of the advertising data if the cost of the subject of the advertising data summed with the costs of prior subjects of the advertising data purchased exceeds the maximum payment amount.

2. The vehicle, driving, and navigation system of claim 1, wherein the input directing the computer to direct the driving control to drive the vehicle to the location of the subject of the advertising data and the input directing the computer to order the subject of the advertising data are scheduling functions that are set by the user for a predetermined time, wherein the driving control drives the vehicle to the location of the subject of the advertising data at the predetermined time set by the user.

3. The vehicle, driving, and navigation system of claim 1, wherein the input directing the computer to direct the driving control to drive the vehicle to the location of the subject of the advertising data and the input directing the computer to order the subject of the advertising data are scheduling functions that are set by the user as in conjunction with a driving route determined by at least one of the user and the computer.

4. The vehicle, driving, and navigation system of claim 1, wherein the input directing the computer to direct the driving control to drive the vehicle to the location of the subject of the advertising data and the input directing the computer to order the subject of the advertising data are scheduling functions, wherein the driving control drives the vehicle to the location of the subject of the advertising data at a time determined to be most efficient based on at least one of a plurality of driving conditions.

5. The vehicle, driving, and navigation system of claim 4, where the plurality of driving conditions comprises traffic, weather, route availability, projected traffic, and projected fuel economy.

6. The vehicle, driving, and navigation system of claim 1, wherein the input indicating a desire to order the subject of the advertising data further comprises an input to purchase the subject of the advertising data.